Note: The job is a remote job and is open to candidates in USA. KPG99 INC is seeking a Marketing Analytics Analyst to support data-driven marketing initiatives across digital channels. The role analyzes campaign performance, customer behavior, and experimentation results, then shares recommendations to improve engagement, acquisition, retention, and marketing investment.
Responsibilities
- Analyze digital and email marketing campaigns to measure performance and identify optimization opportunities
- Evaluate email campaign metrics, customer engagement, conversions, and overall marketing effectiveness
- Design and analyze A/B tests to assess campaign strategies, messaging, and promotional offers
- Perform customer segmentation and audience analysis to support targeted marketing initiatives
- Analyze customer acquisition, retention, and behavioral trends to identify opportunities for improvement
- Use SQL to extract, manipulate, and analyze marketing and customer data
- Develop campaign reports, dashboards, and presentations for business stakeholders
- Communicate findings and actionable recommendations to marketing teams and leadership
- Support data-driven decisions related to campaign optimization and marketing investment
Skills
- 3–5+ years of experience in marketing analytics, customer analytics, CRM analytics, or campaign analytics
- Strong hands-on SQL skills
- Experience analyzing email marketing and digital campaign performance
- Practical knowledge of A/B testing and campaign measurement
- Experience with customer segmentation, audience targeting, and customer behavior analysis
- Understanding of customer acquisition, retention, and marketing performance metrics
- Strong business acumen, analytical thinking, and communication skills
- Ability to present analytical findings and translate data into actionable recommendations
- Experience with marketing analytics and campaign measurement platforms
- Familiarity with Tableau or other data visualization tools
- Exposure to Python, cloud data platforms, or large-scale data environments
- Knowledge of customer journey analytics, uplift modeling, or causal inference
Benefits
- Fully remote opportunity requiring collaboration during Eastern Time business hours.
Company Overview
Company H1B Sponsorship