Note: The job is a remote job and is open to candidates in USA. Integrity is a leading web/digital marketing technology agency in St. Louis seeking an exceptional marketing analyst and writer. The role involves planning, implementing, and managing data-driven client SEO/SEM/PPC programs while collaborating with teams to optimize marketing strategies.
Responsibilities
- Plan, implement and manage data driven client SEO/SEM/PPC programs
- Must be an exceptional writer and communicator
- Marketing strategist with a Conversion Rate Optimization (CRO) mindset
- SEM management includes:
- Conducting keyword research
- Creating campaigns and monitoring performance
- Managing campaign budgets
- Performing A/B testing and audits
- Continually optimize campaigns and landing pages
- SEO management includes:
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies
- Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
- Analytics management includes:
- Analyzing data and provide evidence-based recommendations
- Correlating performance metrics against digital marketing KPIs
- Identifying deficiencies and implement solutions in a timely manner
- Presenting data in a meaningful way
- Suggest improvements for process and productivity optimization
- Work with content writers, web developers and marketing teams to properly implement best practices
- Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Skills
- Must be an exceptional writer and communicator
- Marketing strategist with a Conversion Rate Optimization (CRO) mindset
- Experience with and capacity to quickly learn and utilize the following tools: Google Ads, Google Search Console, Google Tag Manager, Google Tag Manager Debugger, Google Tag Assistant, Google Analytics, Google Looker Studio, Google Optimize, Google Data Studio, Google Keyword Planner, Google Structured Data Testing Tool, Hotjar/CrazyEgg/MouseFlow/etc., Moz/AHREFs/etc., Screaming Frog, SpyFu/SEMRush, HubSpot, Schema MarkUp Generator, Yoast
- Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services
- Possess excellent time management skills
- Have a sense of ownership and pride in performances and its impact on company's success
- Ability to collaborate effectively
- Ability to proactively communicate
- Experience in developing and executing marketing strategies
- Knowledge of online lead generation and content strategy
- Strong analytical skills with the ability to interpret data and trends
- Expertise in branding and social media marketing
- Excellent communication and organizational skills
- Ability to work independently and in a team environment
- Experience in user experience design and HCI is a plus
- Bachelor's degree in Marketing, Business, or related field is a plus
Company Overview