Note: The job is a remote job and is open to candidates in USA. JD Power is hiring a Manager, Tagging and Analytics to govern tagging quality and measurement across its retail analytics ecosystem. The role leads tagging standards, data validation, measurement strategy, vendor coordination, and future-state data collection architecture to support reliable analytics and business decisions.
Responsibilities
- Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.)
- Data layer validation
- Release management
- Monitoring tagging defects, QA, and troubleshooting
- Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance
- Governance frameworks and standards enforcement
- Current-state privacy and consent compliance
- Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture
- Defining what should be measured
- Building tagging specifications
- KPI alignment across internal teams, vendors, and clients
- Customer journey instrumentation
- Prioritization and roadmap development
- Training and enabling stakeholder teams on tagging standards and best practices
- Communicating data quality status and defect trends to stakeholders/clients
- Evaluating server-side tagging
- Data collection architecture
- Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection
- Evolving privacy and consent architecture
- Scaling measurement capabilities
- Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value
- Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals
- Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately
- Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements
- Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management
Skills
- 6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices
- 2+ years of hands-on experience with GA4 (Google Analytics 4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and data models
- 5+ years working in a tag management system (TMS) environment (such as Google Tag Manager); ability to design and implement complex tagging solutions
- Bachelor's degree required
- Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems
- Strong project management skills with demonstrated ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget
- Excellent communication and presentation skills; ability to translate technical tagging concepts into clear guidance for non-technical stakeholders
- Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques
- Strong organizational skills with exceptional attention to detail; manage complex documentation and maintain version control
- Self-starter with the ability to drive initiatives independently while collaborating effectively across teams
- Analytical mindset with problem-solving orientation; ability to identify root causes of data issues and implement sustainable solutions
- Candidates must be legally authorized to work in the country where employment is offered
- JD Power does not provide employment sponsorship for this position
- Master's degree
- Retail, e-commerce, or omnichannel experience; understanding of retail analytics use cases, metrics, and KPIs
- Experience with enterprise-level digital transformation or analytics modernization initiatives
- Familiarity with additional analytics platforms (Adobe Analytics, etc.)
- Knowledge of API integrations, data warehousing, or CDP (Customer Data Platform) concepts
- Certification or advanced training in GA4, GTM, or related analytics platforms
- Familiarity with SQL and relational databases
- Experience in an audit or quality assurance role within analytics or digital operations
Benefits
- Eligible employees may participate in medical, dental, vision, disability, life insurance, retirement savings programs, paid time off, wellness programs, and other company-sponsored benefits. Benefits vary by country and employment status.
- As a virtual-first company, we offer flexible work arrangements
- Opportunities for learning and development
- A culture centered on the Values that guide how we work every day
Company Overview