Note: The job is a remote job and is open to candidates in USA. nCino is hiring a Manager - Segment & Partner Marketing to lead segment strategy, positioning, research, and go-to-market campaigns across priority North American industries. The role also owns partner co-marketing and pipeline performance while managing the team, budget, and cross-functional alignment.
Responsibilities
- Define and maintain ICP frameworks and segment prioritization across nCino’s priority North America industry segments, in partnership with Product and Sales
- Own segment-level narratives, positioning, and buyer-journey messaging so each segment’s GTM reflects its distinct buyers, use cases, and competitive context
- Lead segment research, market opportunity sizing, and industry analyses to guide where nCino invests GTM effort
- Develop segment-level go-to-market plans and campaign strategy to drive pipeline and market share within each priority segment
- Own partner co-marketing strategy: joint value propositions, co-branded campaigns, and partner-sourced and partner-influenced pipeline across the technology and solution-provider ecosystem
- Establish and report on segment and partner marketing performance metrics tied to pipeline, influence, and reach
- Develop, implement and maintain partner GTM alignment framework
- Attract, grow, and retain talent; manage personnel, professional development, and hiring for the Segment and Partner Marketing team
- Develop annual and quarterly goals in alignment with broader Marketing, Sales, and Product goals, and ensure goals are tracked and met
- Manage the team budget and spend
- Act as the main point of contact and prioritization owner for segment and partner marketing requests from stakeholders across the business
- Ensure all segment and partner marketing materials reflect the nCino brand
- Maintain working fluency in the nCino Platform to guide messaging and enable partners (deep solution-by-solution demo ownership sits with Product Marketing)
- Lead the team in developing collateral including segment materials and partner playbooks
- Continually research the banking, credit union, and priority-segment landscape to stay current on trends, news, and analysis
- Perform competitive analysis relevant to segment and partner positioning, staying current on the ever-changing competitor landscape
- Work cross functionally within Marketing and across nCino departments, customers, partners, and prospects to identify and scope segment and partner marketing projects
Skills
- Bachelor's Degree in Marketing or comparable field plus 8 years minimum of functional experience and 2 years of management experience or an equivalent combination of experience, education and superior performance
- Exceptional writing, editing and communication/presentation skills
- Data mining expertise and the ability to draw conclusions and recommendations from complex data and cross-reference multiple data sets
- Proven track record of writing industry reports/analyses and monitoring industry trends and news
- Experience doing competitor analysis and forming ROI calculators for products
- Motivated to achieve and exceed metrics and revenue goals related to products
- Proven track record of designing and writing marketing copy and content
- Strong time management and organizational skills with the ability to handle deadlines and prioritize work in a fast-paced setting
- Ability to evaluate product marketing requests from various stakeholders, develop project plans, constantly prioritize and act as the main point of contact for the Product Marketing Team
- Strong attention to detail
- Excellent leadership, problem-solving and analytical skills
- Proactive, motivated, self-starter with the ability to use their own initiative to complete the task on time with high quality
- Strong presentation skills and a wiz at building PowerPoints
- Experience with the Adobe Creative Suite
- Proven researcher with expertise in bank subsectors
- MBA or graduate related marketing degree
Benefits
- Candidates based in Charlotte or Raleigh can visit HQ 1-2 times/month.
Company Overview