Note: The job is a remote job and is open to candidates in USA. Vero Fiber provides fiber optic-based broadband services to underserved and unserviceable communities. The Manager of Sales Effectiveness will lead sales onboarding, field training, coaching, sales technology adoption, and strategic campaign execution for Door-to-Door and Inside Sales teams. The role will use field data to improve sales performance, execute SPIFFs and market initiatives, and drive subscriber growth across FTTH markets.
Responsibilities
- Execute the Onboarding Lifecycle: Run and refine our 30-60-90 day onboarding program for D2D and Inside Sales representatives. The #1 metric is decreasing time-to-first-sale through relentless roleplay, FTTH product education, and objection-handling drills
- Drive Tech Stack Mastery: Ensure 100% adoption of our field sales tool (Terros). Train reps to accurately log dispositions, drop pins, manage their daily turf, and prevent "pencil-whipping" so ops receives clean, actionable data
- Support Frontline Supervisors: Act as the ultimate wingman to our Sales Supervisors. Help them run structured 1:1s, conduct highly productive field ride-alongs, and show them how to coach reps out of slumps instead of just closing deals for them
- Continuous Education & Competitive Intel: Deliver ongoing, punchy training sessions on competitive intelligence. Teach our reps how to perform "bill teardowns" on the doorstep to counter legacy cable (exploding promos, upload bottlenecks) and DSL (copper unreliability)
- Implement SPIFFs and Contests: Execute data-driven SPIFFs that align with immediate company goals—whether that’s driving the highest take-rate in a newly lit fiber hood, reviving "dark doors," or pushing multi-gig tier adoption
- Support the Inside Sales Motion: Work directly with the Inside Sales team to refine call scripts, speed-to-lead cadences, and objection handling for inbound calls and warm leads
- Execute MDU Penetration Plays: Roll out specialized D2D tactics to accelerate sales and drive high-density subscriber growth in Multi-Dwelling Units with secured Right of Entry (ROE) agreements
- Drive the Re-connect Program: Train the team to execute targeted win-back campaigns, utilizing inside sales dialing and D2D door drops to recover non-pay disconnects and seasonal churners
- Deploy Demographic-Specific Initiatives: Train the field on our Home Tech Program, empowering reps to capture older demographics by leading with intuitive streaming education, cord-cutting confidence, and whole-home Wi-Fi solutions
Skills
- 3-5 years of experience in B2C telecom, ISP, or FTTH sales, with a deep, practical understanding of direct sales motions (Door-to-Door and Inside Sales). You must have knocked doors or dialed leads in this industry
- High proficiency in D2D canvassing and territory management software (Spotio, Terros, SalesRabbit, etc.) and modern CRM systems (Salesforce, HubSpot, Zoho). You must know how to read a turf map and spot where reps are skipping houses
- Track record of delivering sales playbooks, running energetic training classes, and coaching reps one-on-one in a fast-paced environment
- Exceptional ability to hold reps and supervisors accountable to coaching metrics and operational standards without being their direct boss
- Ability to translate raw door-knock data, contact rates, and conversion metrics into immediate, actionable coaching moments
Benefits
- 4 Medical plans with employer contributions for employees and dependents
- Dental and Vision insurance
- Life Insurance and AD&D
- Voluntary Life Insurance
- Disability Insurance
- 401(k) retirement plan + employer match
- 15 PTO days, 9 paid holidays + 2 floating holidays
Company Overview