Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Digital Marketing Manager for their Executive Accounts, Client Success group, responsible for owning the strategy and performance of a portfolio of top-tier clients while leading multiple teams to deliver innovative digital campaigns.
Responsibilities
- Serve as an executive-level strategic partner to a portfolio of top-tier clients, aligning digital strategy to their broader business goals, advising on integrated marketing plans and owning renewal, expansion and satisfaction targets across Executive Accounts
- Set the performance standards and operating rhythms for multiple pods, ensuring excellence in launches, pacing and KPI attainment across all Executive Accounts
- Use performance, margin and retention data to drive continuous optimization and inform quarterly business reviews and strategic planning
- Partner with Senior Sales, Product and Operations leaders to shape go-to-market strategy, packaging and processes for Executive Accounts, ensuring client feedback informs roadmap and service design
- Lead cross-functional initiatives that improve campaign delivery, measurement and reporting for-value clients, balancing client outcomes with operational efficiency
- Elevate reporting and analysis so executive clients clearly see our impact and trust our strategic recommendations
- Be comfortable managing multiple stakeholders and varying needs at 1 time
- Design and institutionalize scalable processes, playbooks and standards for executive account delivery, ensuring consistency and efficiency across teams and markets
- Champion innovation in measurement, reporting and optimization, piloting new approaches (e.g. advanced attribution, CTV/Video strategies, automation) and scaling successful tests
- Effectively manage up, across and down, ensuring tight alignment and communication between Sales, Client Success, Product and Operations on priorities, tradeoffs and execution
- Lead, develop and inspire a team of managers, ICs and Senior ICs across multiple pods, creating a high-performance, inclusive culture focused on client outcomes
- Own talent strategy for the group, including workforce planning, succession planning and development paths for ICs and Senior ICs
- Oversee onboarding and capability at scale, partnering with enablement/HR to ensure the organization stays ahead of evolving digital trends
- This role does have a flexible weekend coverage/support requirement
Skills
- 12+ years of experience in digital marketing, with significant experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts
- 7+ years leading managers and cross-functional teams in an agency or in-house environment, with a track record of building high-performing organizations
- Display exceptional written and verbal communication skills and can communicate digital/social concepts
- Bachelor's degree in Marketing, Communications, Public relations or related fields, advance degree preferred
- You have an entrepreneurial mindset; you bring a can-do mentality and can thrive in gray areas
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with great precision and accuracy
- Demonstrated ownership of revenue, margin and retention targets for a portfolio of strategic accounts
- Proven ability to influence senior and executive stakeholders, both internally and externally
- Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
- Creative thinker with strong time management and organizational skills with exceptional attention to detail
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