Note: The job is a remote job and is open to candidates in USA. Petco is a pet-focused retailer serving pets and pet parents through products, services, and in-store experiences. The Manager, Media Planning & Strategy will plan and activate strategic media campaigns across on-site, off-site, and in-store channels, while managing targeting, budgets, creative coordination, optimization, and performance reporting for vendor partner programs.
Responsibilities
- Plan strategic media placements (on-site, off-site, in-store) to drive sales growth and maximize value for vendor partner programs
- Develop comprehensive media plans, create insertion orders, and define targeting, flighting, and budget allocation strategies
- Partner with data analytics teams to measure campaign impact and craft engaging post-campaign reporting for clients
- Gather necessary creative assets and coordinate cross-functionally with marketing, operations, and creative teams to ensure smooth campaign activation
- Provide proactive tracking, in-flight optimization, and performance updates to internal stakeholders and brand partners
Skills
- 5+ years of experience in media planning, advertising, or e-commerce marketing and 2+ years of people management experience
- Experience utilizing sales and on-site performance data to formulate campaign recommendations
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Strong understanding of media math, campaign analytics, and digital advertising formats
- High attention to detail with the ability to manage multiple campaigns and deadlines simultaneously
- Proficiency in MS Office Suite (advanced Excel and PowerPoint) and ad-serving technologies
Benefits
- Health benefits
- Financial benefits
- 401K
- Incentives
- PTO
Company Overview
Company H1B Sponsorship