Note: The job is a remote job and is open to candidates in USA. TG Therapeutics is seeking a Manager, Media Analytics & Reporting to advance media measurement, reporting, and insight generation across its commercial operations. The role develops analytics and dashboards, integrates media and commercial data, measures campaign effectiveness, and communicates actionable insights to Marketing and Commercial leadership.
Responsibilities
- Own and continuously enhance media performance reporting across channels, partners, campaigns, tactics, audiences, creatives, and geographies
- Develop and maintain Tableau dashboards and recurring reporting covering key media metrics including spend, impressions, reach, frequency, engagement, traffic, conversion, efficiency, and audience performance
- Analyze media performance to identify trends, drivers, opportunities, and potential areas of inefficiency
- Translate campaign data into concise, decision-ready insights for Marketing and Commercial leadership
- Establish standardized KPI definitions, reporting methodologies, and data-quality controls across media partners and platforms
- Partner with agencies and publishers to investigate reporting discrepancies, understand campaign performance, and improve the quality and usability of partner-delivered data
- Connect media exposure and engagement data with field activity, HCP prescribing behavior, and other commercial datasets to develop deeper insights into media effectiveness
- Evaluate how media engagement relates to downstream HCP and customer behaviors rather than relying solely on traditional media performance metrics
- Develop audience-level, HCP-level, geographic, and longitudinal analyses to better understand promotional engagement and outcomes
- Identify opportunities to improve targeting, reach, frequency, audience strategy, channel mix, and campaign execution using integrated commercial data
- Support measurement of media effectiveness through approaches such as test/control analysis, matched-control studies, geographic experiments, incrementality analysis, attribution, and marketing mix modeling
- Partner with internal teams and external measurement partners to design appropriate measurement frameworks for campaigns and tactics
- Develop analyses that distinguish between media delivery and engagement metrics and broader indicators of commercial impact
- Support development of measurement plans before campaign activation to ensure campaigns can be evaluated appropriately
- Use SQL and Python to ingest, transform, reconcile, validate, and analyze media and commercial datasets
- Work within Snowflake or similar cloud data environments to create reusable analytical datasets supporting media reporting and measurement
- Automate recurring media reporting, data-quality checks, and analytical workflows where appropriate
- Develop scalable Tableau dashboards and self-service reporting tools that reduce reliance on manual reporting
- Maintain clear documentation of media data sources, KPI definitions, transformation logic, and reporting methodologies
- Serve as an internal analytical counterpart to media agencies, publishers, platforms, and measurement partners
- Partner closely with Marketing to translate business and campaign objectives into appropriate KPIs, reporting, and measurement plans
- Review agency and partner reporting critically, identify areas requiring deeper investigation, and bring together internal and external data to develop an independent perspective on performance
- Communicate analytical findings to technical and non-technical stakeholders through clear visualizations, presentations, and recommendations
- Manage multiple media analytics and reporting priorities while maintaining strong communication with internal stakeholders and external partners
Skills
- Approximately 4–7+ years of experience in media analytics, marketing analytics, digital analytics, business intelligence, or a related analytical role
- Strong understanding of digital and omnichannel media measurement, including concepts such as impressions, reach, frequency, CPM, CPC, engagement, audience targeting, conversion, attribution, and incrementality
- Strong SQL skills and experience working with large, complex datasets
- Experience using Python for data analysis, automation, or statistical analysis
- Experience developing dashboards using Tableau, Power BI, or similar BI platforms
- Demonstrated ability to move beyond reporting KPIs to identify performance drivers and translate data into actionable business insights
- Strong written, verbal, and presentation skills, with the ability to communicate effectively with Marketing, analytics teams, agencies, and leadership
- Bachelor's degree in Analytics, Statistics, Economics, Marketing, Business, Computer Science, Engineering, or a related field
- Applicants must be currently authorized to work in the United States on a full-time basis
- The company does not sponsor employment visas for this position
- Prior media agency experience or significant experience partnering directly with media agencies is preferred
- Experience analyzing campaign performance across paid social, programmatic display, CTV/video, linear TV, search, endemic media, or other digital channels
- Experience combining media data with field activity, HCP prescribing behavior and other commercial data sets
- Familiarity with pharmaceutical HCP and DTC media measurement is a plus
- Experience with marketing mix modeling, attribution, incrementality, experimentation, matched-control analysis, or geographic testing
- Experience with Snowflake or another cloud data warehouse
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