Note: The job is a remote job and is open to candidates in USA. Rockwell Automation is a global technology leader focused on helping manufacturers become more productive, sustainable, and agile. The Marketing Communications Manager leads the MarComm function, develops integrated communications plans, supports product launches and campaigns, and manages messaging, content, governance, performance measurement, and a team of marketing professionals.
Responsibilities
- Lead the Marketing Communications (MarComm) function, setting clear priorities, standards, and ways of working in support of our marketing strategies
- Define and execute integrated marketing communications plans across channels (digital, web, campaigns, sales enablement, nurture, social, etc,) that drive awareness, engagement and demand
- Partner closely with functional teams, portfolio marketing, industry and regional teams to translate strategy into compelling messaging, content and activation plans
- Own MarComm support for product launches and New Product Introductions (NPIs) partnering with portfolio marketing and business units to deliver clear launch strategies, differentiated messaging, content and activation plans
- Oversee development of messaging, storytelling and content that clearly articulates Rockwell Automation value propositions across industries, solutions, hardware, software and services
- Ensure brand consistency, messaging quality and governance across all MarComm outputs, including launch, campaign and evergreen content
- Lead intake, prioritization, resourcing and execution of MarComm work to balance speed, quality and strategic impact
- Establish and maintain clear workflows, SLAs, and best practices to support repeatable, scalable execution for campaigns, launches, and NPIs
- Use data, insights and performance metrics to optimize MarComm strategies and improve effectiveness over time
- Serve as an internal marketing evangelist and advisor, helping stakeholders understand MarComm's role, timelines and expectations
- Lead, mentor and develop a team of marketing professionals, building both current execution excellence and future‑ready capabilities
- Cultivate effective networks of internal and external customers, suppliers, stakeholders and vendors/suppliers
Skills
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening
- The ability to travel up to 10% of the time
- Bachelor's degree in marketing, communications, business, or related field
- Minimum 8 years of experience in Marketing Communications, content marketing, or integrated marketing roles, with demonstrated leadership experience
- Strong strategic thinking with the ability to translate marketing strategies into clear, actionable MarComm plans
- Experience managing cross‑functional stakeholders and influencing outcomes without direct authority in a matrixed organization
- Operational mindset with experience building or improving intake processes, workflows, governance and content standards
- Excellent messaging and storytelling skills with the ability to simplify complex topics
- Demonstrated success in a B2B environment; industrial, automation or technology experience
- Strong understanding of digital marketing, content activation and performance measurement (e.g., web, SEO, and campaigns)
- Experience supporting and implementing product launches and New Product Introductions (NPIs)
- Confident people leader with a passion for coaching, developing talent and building high-performing teams
Benefits
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
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