Note: The job is a remote job and is open to candidates in USA. ProMach develops packaging performance and automation solutions, including products for labeling and coding businesses. The Marketing Manager leads creative marketing communications, brand development, campaigns, product launches, media relationships, and marketing assets to support business growth and brand awareness.
Responsibilities
- Direct, develop, and execute creative communication solutions for both digital and traditional advertising and marketing channels that aligns with both the creative direction of the business unit and ProMach graphic standards to differentiate ProMach’s Labeling & Coding Group and product brands (ID Technology, EPI, Code Tech, Greydon, and Panther)
- Collaborate with the entire Labeling & Coding Marketing Team to establish new creative marketing ideas and innovations to enhance brand messaging and drive profitable growth
- Manage and develop Marketing Specialist team member(s) in person or from remote location(s)
- Support agency/vendor relationships for branding, advertising, and website development
- Support implementation of marketing automation software and email marketing to create strong marketing campaigns to generate additional leads and revenue
- Create and direct development of new video marketing campaigns and resources to showcase Labeling & Coding portfolio of solutions
- Support relationships with key trade publications, directories, and various other media outlets
- Support product marketing launches to assure commercial success of new products and solutions
- Manage the ongoing development and curation of graphics, imagery, and video assets, including the direction/oversight of photography and videography production
- Help maintain consistent brand standards across individual product brands in all mediums including print, digital, documentation, machinery, apparel, and more
- Collaborate with HR Department in the implementation of Employer Branding activities
- Support integration of new acquisitions into the Labeling & Coding Group, under the direction of the Senior Director of Marketing
- Support the Senior Director of Marketing and leadership team in developing or implementing strategies to capture new opportunities with existing and potential customers
Skills
- Bachelor's degree in Marketing, Communications, or related field
- Experience in the development, implementation, and management of brand identity standards
- Experience with content management systems for digital communications, such as websites, direct email marketing, blogs, and social media
- Strong knowledge and understanding of current trends in digital media/social media
- Strong creativity, proofing, and visual design skills are essential, including ability to effectively present concepts verbally and/or visually
- Experience in managing or producing video content (pre-visualization through production)
- Expertise in Microsoft Office suite of software including Word, Outlook, Excel, and PowerPoint
- Expertise in Adobe Creative Suite of software, with advanced knowledge and use of Photoshop, Illustrator, InDesign, and Premiere
- Excellent organizational skills, with ability to prioritize and manage multiple projects
- Self-directed, works well in team environment
- Ability to travel as needed (25%)
- Minimum of 5-10 years' experience in a creative agency or marketing communications environment, with demonstrated success; preferably in the packaging or a B2B industry
- Experience in managing and working with remote team is an asset
- Experience with CRM and marketing automation systems is an asset
Benefits
- Remote work arrangement
- Growth opportunities
- Open, communicative environment that fosters individual initiative
- Comprehensive medical/dental programs
- Life insurance
- Generous paid time off program
- Retirement savings plan with a company match
- No waiting period for benefits; eligible on the first day of employment
Company Overview