Note: The job is a remote job and is open to candidates in USA. Otsuka Pharmaceutical Companies (U.S.) is focused on complete nutrition and health. They are seeking a Manager, Lifecycle Analytics to own measurement and analysis across the customer lifecycle, translating complex data into actionable insights to inform retention and CRM strategy.
Responsibilities
- Own customer lifecycle analysis including acquisition cohort segmentation, repeat purchase behavior, churn, and lifetime value
- Build and refine LTV models, cross-sell and upsell analysis, and replenishment insights
- Develop and maintain dashboards and reporting to track key lifecycle KPIs
- Partner closely with CRM and commercial teams to identify opportunities to improve and optimize the customer experience
- Analyze the impact of CRM and lifecycle initiatives on engagement and incremental customer value
- Provide clear recommendations and insights to senior stakeholders and leadership
Skills
- 5–8+ years of experience in customer analytics, lifecycle analytics, or related roles
- Strong background in cohort analysis, segmentation, retention, and lifetime value modeling
- Proficiency with analytics and data tools, including SQL, Python or R, and BI platforms
- Familiarity with CRM platforms and lifecycle marketing concepts
- Experience working in DTC, omnichannel, and consumer goods preferred
- Strong communication skills and ability to manage cross-functional relationships
- Bachelor's degree in a quantitative field or equivalent relevant experience
Benefits
- Annual performance bonus
- Medical, dental and vision benefits
- 401K match
- Other wellness benefits
- Total Rewards package
- Recognition program
- Reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws
Company Overview