Note: The job is a remote job and is open to candidates in USA. ServiceNow is an AI control tower for business reinvention, bringing together AI, data, and workflows to help businesses work smarter, faster, and better. The Manager, Flagship Event Content Management role owns content strategy, governance, planning, and delivery for flagship events including AI Summits and Knowledge, ensuring a cohesive platform narrative across audiences, regions, and formats. The role also leads cross-functional initiatives, operational improvements, and high-visibility special projects.
Responsibilities
- Own the end-to-end content strategy and portfolio for AI Summits, Knowledge, and flagship event experiences, ensuring content priorities support business objectives, audience needs, and event outcomes
- Manage the governed Product and Solutions event content catalog, including versioning, refresh cycles, approvals, and distribution for field marketing and regional stakeholders
- Partner with regional stakeholders to ensure content meets local market needs without fragmenting the global story
- Drive speaker planning, identification, enablement, and content readiness activities in partnership with Product & Solutions Marketing, event teams, and executive stakeholders
- Maintain a consolidated view of content readiness and proactively surface risks before they impact delivery
- Maintain a holistic view of flagship event content across products, solutions, industries, and executive priorities to ensure a balanced, connected customer experience
- Connect event content planning to broader product launches, marketing campaigns, and corporate narrative priorities, ensuring flagship programs reinforce ServiceNow's strategic business objectives
- Advocate for audience relevance and customer value, ensuring content experiences are tailored to target audiences while maintaining narrative consistency
- Identify content gaps, overlap, and fragmentation across portfolios and recommend solutions that improve audience understanding and business impact
- Establish content governance standards and decision frameworks that balance stakeholder needs with narrative consistency, quality standards, and audience relevance
- Partner with senior Product and Solutions Marketing leaders, executives, and content stakeholders to align event content priorities with strategic business objectives and executive communications needs
- Own strategy, messaging, and content delivery for expo demos, demo headers, signage, and story pods (not demo development, technical implementation, or vendor management)
- Partner with product and solution leads and expo program owners to ensure consistent storytelling across experiences and zones
- Run retrospectives, surveys, and feedback programs across major events and translate findings into actionable improvements
- Develop frameworks, dashboards, reporting, and planning tools that improve decision-making and program execution
- Establish operating rhythms, decision frameworks, status reporting, and governance mechanisms that reduce fragmentation and rework
- Produce executive-ready updates, recommendations, and decision-support materials
- Leverage AI to accelerate content planning, readiness reviews, audience analysis, executive reporting, and post-event insights
- Identify opportunities to modernize content operations through AI-enabled workflows, automation, and scalable governance frameworks that reduce manual effort and improve content quality
- Lead high-visibility, cross-functional initiatives assigned by the Sr. Director, including governance programs, new event formats, executive deliverables, and operational improvements
- Create structure, alignment, and momentum working with ambiguity and under compressed timelines
Skills
- Editorial judgment. Evaluates content against audience, narrative, and business priorities, not just completion status. Can provide constructive feedback and influence content quality across stakeholders
- Content governance mindset. Balances stakeholder needs with the responsibility to maintain narrative consistency, quality standards, and audience relevance
- AI proficiency. Uses AI tools to accelerate planning, analysis, content development, and operational execution
- Comfort with ambiguity. Creates clarity, structure, and progress where there are unknowns
- Raises the bar. Continuously improves programs, processes, and outputs rather than simply managing them
- Influence without authority. Builds trust, alignment, and drives positive outcomes across senior stakeholders in a matrixed environment
- Systems Thinking. Connects content, programs, stakeholders, and business priorities into a cohesive experience. Anticipates downstream impacts and identifies opportunities to improve consistency, scale, and effectiveness across flagship programs
- Builder Mentality. Creates scalable frameworks that reduce chaos and increase quality. Enjoys bringing structure to ambiguity and establishing repeatable ways of working that improve with every event
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans, including flexible spending accounts
- A 401(k) Plan with company match
- ESPP
- Matching donations
- A flexible time away plan
- Family leave programs
- Flexible or remote work arrangement
Company Overview
Company H1B Sponsorship