Note: The job is a remote job and is open to candidates in USA. Better Talent Advisors is a well established company in the industrial supply space seeking a Marketing leader to build out the E-commerce marketing function in house. The role involves driving the overall E-commerce marketing strategy, managing vendors, and leveraging data to enhance marketing performance.
Responsibilities
- Drive the overall E-commerce marketing strategy to double online sales within 12 months
- Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement
- Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly
- Source and manage vendors, contractors, and partners with an emphasis on offshoring
- Design, implement, and manage various projects and programs
- Design and execute various paid and organic acquisition strategies including online and other media channels
- Hire and grow an internal team as needed
Skills
- First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords)
- You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
- You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc
- You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M+
- You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
- Minimum 3+ years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
- Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
- Experienced sourcing and managing offshore teams for projects and programs both long and short term
- Candidates coming from electrical supply, industrial supply and related industries are highly preferred
- Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joining
- Strong plus if you have built an e-commerce function from the ground up
Benefits
- Generous base salary and bonus structure (DOE)
- Full benefits including health insurance, 401(k) with company match, etc
- Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
- 100% work from home
- High relevance and impact in the company. Reporting to CEO and COO.
Company Overview