Note: The job is a remote job and is open to candidates in USA. WeRoad is a tech-enabled group-travel company seeking a Manager for Digital Marketing to oversee their online presence in the US. This role involves managing paid social and search campaigns, creative testing, and data analysis to optimize marketing efforts and drive demand for their travel services.
Responsibilities
- US paid growth, end to end campaign management: own US strategy and performance across Meta and Google (and more, based on test results) — budget allocation across our launch metros, campaign architecture, bidding, optimisation and pacing — working in synergy with the HQ Growth Team: they set the operating framework you execute within, to keep the US market interoperable with the rest of the countries (campaign structure and naming conventions, reporting standards and KPI definitions, tooling and tech stack, tracking, attribution, dashboards, and testing/optimization methodology shared globally)
- Creative testing at volume: run a high-velocity creative testing pipeline — hooks, formats, angles, and messaging — using an AI-assisted ad production system alongside creators and our brand team
- Landing pages & conversion: own the paid funnel after the click — destination and campaign landing pages, page testing, and conversion-rate improvement from click to booking intent
- Tentpole campaigns: plan and execute the US side of our biggest global booking windows (Early Bird, Black Friday) — offer framing, creative, budget surge, and post-mortem
- New channel tests: size, test, and kill or scale new demand sources — TikTok ads, YouTube, affiliates — with a written case before and an honest readout after
- Data-informed decision-making: analyze campaign and product performance independently, using the reporting and attribution stack provided by HQ (BigQuery, Amplitude, dashboards) — from campaign-level diagnostics (why a metro or channel is underperforming) to product-level signals (funnel drop-off, booking behavior, cohort trends) that inform where you shift budget and creative effort. You don't wait for HQ to hand you the read — you pull it yourself and act on it
- Measurement & the weekly read: own US paid reporting — spend, CAC, conversion, creative winnersand losers — and deliver it straight, including when the answer is “it's not working.” You know what attribution can and can't tell you, and you say so
Skills
- 5+ years hands-on performance marketing for a consumer brand, with Meta as your primary weapon — ideally a considered, higher-ticket purchase (travel, experiences, fitness, education, membership)
- Fluency in modern Meta matched with business specifics: you know audience personas are messaging inputs, not ad-set architecture — and you can explain why. Also, with Google (e.g., PMAX, scripts, account structure, including geo variations)
- Creative judgment plus a volume mindset. You're comfortable using AI tools to produce and iterate ad creative at a pace a traditional agency can't match — and you can tell a winning hook from a pretty one
- Landing page experience: you can brief a page, test it, and read the results without a data team holding your hand
- Analytical honesty. You report the number that's true, not the number that's flattering, and you're clear about attribution limits
- Comfort operating in a matrix: the ad accounts live with HQ, the US outcome lives with you. You influence through clarity and results, not org-chart ownership
- Authorized to work in the US
- You've run paid for a travel, experience, or community brand — or launched a European brand in the US
- TikTok ads, YouTube, or affiliate experience beyond Meta and Google
- Working knowledge of SEO/content or lifecycle marketing — you see paid as one input to a demand system, not the whole system
- You've built or heavily used AI-powered creative or marketing tooling
Benefits
- 401(k) with employer matching
- Health & Dental insurance
- $1,400/year travel discount in our WeRoad trips!
- Trust-based holidays – Performance over hours. We recommend 4 weeks per year.
- New parent support – $3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).
- Performance-based bonus – Discretionary, based on your results and company performance.
- Extra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.
Company Overview