Note: The job is a remote job and is open to candidates in USA. Fenwal, Inc. is hiring a Manager, Marketing Content Strategy, Cell & Gene Therapy Technologies to lead global content strategy and scientific communications for its CGT portfolio. The role translates complex scientific and technical information into audience-appropriate messaging and leads content for campaigns, conferences, sales enablement, and customer communications.
Responsibilities
- Own and execute global content strategies aligned with CGT business priorities, upstream marketing strategy, portfolio positioning, value propositions, and customer needs
- Serve as a subject matter expert for translating complex scientific, technical, workflow, and product information into clear, accurate, audience-appropriate content across presentations, brochures, case studies, thought-leadership materials, conference assets, training materials, and other commercial and marketing communications
- Provide strategic content direction to internal subject-matter experts, agency partners, and external collaborators, integrating scientific expertise and commercial objectives into credible, differentiated, and consistent communications
- Establish and govern global content plans, editorial calendars, asset priorities, and approval workflows to support business milestones, launches, campaigns, conferences, and commercialization initiatives
- Set content quality standards and direct the review and optimization of materials to ensure scientific and technical accuracy, market relevance, accessibility, brand alignment, and consistency across audiences and regions
- Lead content strategy and execution for complex global and regional campaigns, conferences, product initiatives, and customer-engagement programs across multiple technologies, customer segments, and markets
- Define and guide the development of sales-enablement frameworks, presentations, technical materials, case studies, and customer-facing tools that support product understanding, customer engagement, account development, and adoption objectives
- Own messaging and content strategy for priority industry events, including presentations, customer-engagement materials, thought leadership, and post-event communications
- Establish structured feedback mechanisms with regional, commercial, and field teams and use resulting insights to improve content relevance, usability, scientific depth, and alignment with customer decision needs
- Serve as the functional content and messaging advisor to Corporate Communications, Marketing, Product Management, Commercial, and regional teams, ensuring consistent messaging, branding, and compliance across all communications
- Define and govern portfolio positioning, messaging frameworks, value propositions, claims, and storytelling across content and campaigns
- Lead cross-functional content review and approval processes with Regulatory, Legal, Quality, and other applicable reviewers, ensuring timely decisions, appropriate documentation, and compliance with applicable requirements
- Exercise independent scientific and commercial judgment to ensure external content uses supportable claims and accurately represents CGT technologies, workflows, applications, evidence, and customer value
- Serve as a subject matter expert in CGT technologies, manufacturing and processing workflows, customer applications, and market dynamics, applying this expertise to content strategy, scientific communications, and commercial messaging
- Translate market intelligence, customer needs, competitive developments, scientific advances, and emerging industry topics into content priorities, messaging recommendations, and thought-leadership opportunities
- Lead the integration of Voice of Customer insights, market research, field feedback, and technical input into portfolio messaging, content strategy, campaign development, and commercial-enablement materials
- Provide content strategy and scientific communication direction for key-opinion-leader, customer, academic, and external-partner engagements to strengthen credibility, differentiation, and market relevance
- Lead complex, concurrent global content and campaign initiatives involving multiple technologies, regions, audiences, channels, review functions, and agency partners, requiring integration of scientific, technical, commercial, customer, and regulatory considerations
- Influence stakeholders across a global matrix organization, resolve competing priorities, and align teams on messaging, content strategy, scientific accuracy, business objectives, risks, and required decisions
- Establish content performance measures and evaluate content effectiveness to recommend priorities, improvements and future content investments
Skills
- This position is not eligible for visa sponsorship either now or in the future
- Bachelor's degree in Marketing, Communications, Life Sciences, Business, or a related field
- 8+ years of experience in content marketing, product marketing, scientific communications, downstream marketing, or related commercial communications within life sciences, biotechnology, medical technology, or biopharmaceutical industries
- Demonstrated ability to translate complex scientific, technical, product, and workflow information into clear, credible content for technical and nontechnical audiences
- Experience developing content for omnichannel campaigns, conferences, customer communications, sales-enablement materials, and digital channels
- Experience coordinating content review with scientific, Regulatory, Legal, Quality, and Corporate Communications stakeholders
- Advanced degree preferred
- Knowledge of cell and gene therapy, bioprocessing, advanced therapies, or related markets preferred
Benefits
- Eligible to participate in an annual bonus plan with a target of 10% of the base salary.
- 401(k) plan with company contributions.
- Paid vacation, holiday and personal days.
- Employee assistance program.
- Medical, prescription drug, dental and vision coverage.
- Life insurance.
- Disability coverage.
- Wellness program.
- This position may be worked remotely in the United States.
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