Note: The job is a remote job and is open to candidates in USA. SpyCloud is on a mission to make the internet a safer place by disrupting the criminal underground. As the Manager, Content Marketing, you will own the strategy, execution, and performance of content across the buyer journey, leading a team to produce engaging content that educates security practitioners and influences buyers.
Responsibilities
- Own the content strategy and monthly roadmap, aligned to product launches, events, and trending topics
- Communicate, maintain and enforce an editorial calendar that keeps the team focused and on schedule
- Lead the production of high-quality and engaging content across a variety of formats, including blog posts, web pages, research reports, case studies, infographics, and videos
- Uphold the bar for accuracy, voice, and editorial standards
- Partner with our in-house team to optimize content for search visibility and AEO to drive site traffic and qualified conversions
- Collaborate with subject matter experts to develop thought leadership content that earns SpyCloud recognition as the authoritative voice in identity threat protection
- Develop assets that support lead generation and nurture campaigns in collaboration with the demand gen and product marketing teams
- Plan and execute multi-channel distribution strategies across web, email, and social channels
- Map content to target personas and key verticals, tailoring messaging to specific pain points and buying triggers
- Analyze content performance metrics and use data to optimize content strategies and prioritize the highest-impact content
- Lead and mentor a team of content creators and agency partners, fostering a collaborative and high-impact creative culture
- Serve as a steward of SpyCloud's editorial voice and content standards across all channels and contributors
Skills
- 6+ years of experience in cybersecurity content marketing, with strong experience in writing and copy-editing
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Track record of building content programs that demonstrably contributed to pipeline and revenue
- Strong storytelling skills and the ability to translate complex technical concepts into engaging content
- Knowledge of SEO/AEO best practices and content optimization techniques
- Data-driven mindset with the ability to measure and analyze content performance
- In-depth experience with website content and ability to stage and review web content on Wordpress
- Experience managing internal content contributors as well as third-party vendors and freelancers to meet content objectives
- Adaptable and proactive mindset with a passion for staying updated on industry trends
- AirOps experience is a plus
Benefits
- 401(k) with Employer Contribution
- Health, Vision, and Dental Insurance
- Health Savings Account (HSA) available with Employer Contribution
- Employer Paid Life, Short-term, and Long-term Disability Insurance
- Generous PTO Plan and 16 paid holidays per year
- Retirement Savings Plan with Employer Contribution
- Employer Provided Private Health Insurance and Healthcare Cashplan
- Employer Paid Life Insurance and Income Replacement
- Generous Holiday Plan and 14 paid holidays per year
- Flexible and remote-friendly work options
- Competitive salary package
Company Overview