Note: The job is a remote job and is open to candidates in USA. The Atlantic is seeking a detail-oriented, strategic, and hands-on Manager, Consumer Marketing to join the Consumer Strategy and Growth team. In this role, you will help drive subscriber acquisition by executing email marketing campaigns and contributing to email strategy, managing A/B testing planning and execution, and creating automations that convert non-subscribers into subscribers.
Responsibilities
- Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment
- Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation
- Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts
- Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases
- Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices
- Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them
- Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering
- Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time
Skills
- Passion for the future of high-quality, independent journalism
- 2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus
- Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans
- Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus
- Experience with a data visualization or analytics platform, with Looker strongly preferred
- Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders
- Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices
- Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams
- Working knowledge of HTML/CSS and experience building or editing email templates in HTML
- Familiarity with a CDP such as Lytics and an understanding of how customer data supports segmentation and triggered journeys
- Strong technical fluency and comfort working across platforms, systems, and tools that support testing, QA, reporting, and campaign execution
- Resourceful and self-directed, with the ability to troubleshoot issues, learn new systems quickly, and figure things out independently
- Openness to using new technologies and workflows, including AI tools such as Claude, to improve research, analysis, and execution efficiency
Benefits
- This is a Guild position.
- Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy.
- The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status.
- Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.
Company Overview