Note: The job is a remote job and is open to candidates in USA. Aegon is seeking a Manager, Channel Marketing to develop and implement marketing campaigns promoting financial products and services. The role leads complex campaigns, defines target audiences, evaluates performance, manages marketing processes, and collaborates with cross-functional leaders to support customer engagement and operational excellence.
Responsibilities
- Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics
- Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns
- Review addressable market to define target audiences and create programs that drive engagement relevant to the audience
- Track and evaluate program effectiveness using qualitative and quantitative methods
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
- Serve as internal escalation point for campaign related issues
Skills
- Bachelor's degree in marketing, business, communications or equivalent experience
- Eight years of marketing communications, digital marketing, or project management experience
- Three years of marketing experience in financial services or a related industry
- Thorough understanding of traditional and digital platforms
- Experience managing projects/processes
- Broad experience developing and executing digital campaigns and complex projects
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Analytical and decision-making skills to identify and prioritize critical issues
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills to manage multiple projects in a fast-paced environment
- Team lead/supervisory experience
- Intermediary or institutional experience
- Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront
- Experience in change management
- FINRA Series 7 (for roles supporting mutual funds)
Benefits
- Typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and at the Company’s discretion.
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