Note: The job is a remote job and is open to candidates in USA. Milan Laser Hair Removal is a nationwide laser hair removal provider focused on delivering excellent client experiences. The Lifecycle Marketing Manager will lead CRM communication strategy, campaign execution, experimentation, personalization, and reporting to increase consultation bookings, engagement, conversion, retention, and client lifetime value. The role collaborates cross-functionally with Marketing, Data, Sales, Clinic Operations, and other teams to optimize email and SMS lifecycle programs.
Responsibilities
- Own the end-to-end strategy and execution of lifecycle marketing sends, building clear and personalized client journeys as well as an ad-hoc calendar that drive acquisition, engagement, conversion, and retention
- Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind client behavior, and develop actionable insights that inform strategy
- Develop and execute a robust experimentation roadmap to increase consultation bookings, engagement, and client lifetime value through A/B testing and continuous optimization
- Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows, all aimed at increasing engagement and driving conversion
- Identify drop-off points within the client journey — from consultation to first treatment to package completion — and implement targeted, trigger-based campaigns to address friction and improve key KPIs
- Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
- Leverage client segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential client groups
- Collaborate closely with the Data team to define and build end-to-end lifecycle reporting and track performance across channels
- Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
- Track and report on campaign performance and KPIs, such as consultation volume, conversion rates, package completion, LTV, and ROI; provide recommendations to optimize results
- Forecast marketing outcomes and track progress toward growth and revenue goals
- Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs
Skills
- 4–6+ years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment that requires thoughtful client nurturing from consultation through purchase
- Deep expertise in platforms like Braze, Klaviyo, or Iterable; familiarity with additional CRM or ESP platforms is a strong plus. Iterable experience preferred
- Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
- Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
- Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
- Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
- A balance of creative thinking and analytical rigor — someone who can conceptualize big ideas and dive into the data
- Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
- Able to translate data into clear insights and actionable marketing strategies
- Experience working with customer data platforms (CDPs) like Simon Data, Segment, or Optimove not required but a plus
- Familiarity with PowerBI, Looker or experience with data transformation is a plus
Benefits
- Medical, dental, vision, disability and life insurance within 30 days
- Paid time off starting immediately
- 6 Paid holidays
- $50 cellphone stipend paid out monthly
- 401k retirement plan with vested 4% employer match after 90 days
- Career advancement opportunities + Culture/environment
- Free laser hair removal for you and a spouse or legal partner
Company Overview