Note: The job is a remote job and is open to candidates in USA. Mastech Digital is seeking a data-driven Lifecycle Marketing Manager to lead member engagement, monetization, retention, and MAU growth for its B2C platform. The role owns multichannel lifecycle campaigns and personalized customer journeys across email, SMS, push, in-app, and inbox channels, while leveraging Braze, analytics, and AI-driven marketing. The manager will collaborate cross-functionally to optimize campaigns, support program execution, and improve customer engagement and retention.
Responsibilities
- Own end-to-end multichannel lifecycle campaigns and customer journeys
- Develop segmentation and personalized programs to drive engagement, feature adoption, reactivation, and retention
- Build triggered and programmatic journeys using Braze and AI-driven decisioning
- Analyze campaign performance, identify insights, and recommend optimization opportunities
- Partner with Product, Creative, Data Science, Testing, Legal, and Finance teams
- Support campaign QA, creative optimization, customer surveys, and recurring/seasonal programs
- Leverage AI tools to accelerate campaign development, personalization, reporting, and insights
Skills
- 5+ years of Lifecycle Marketing experience
- Experience in a B2C subscription/app-based business, preferably freemium
- Strong experience with Braze or similar lifecycle marketing platforms
- Proven experience with multichannel campaigns, segmentation, personalization, and customer journey mapping
- Strong analytical, communication, organizational, and problem-solving skills
- Growth mindset with a hands-on, data-driven, and AI-forward approach
- Experience with AI-driven personalization, propensity models, and programmatic lifecycle marketing
Benefits
- Remote work arrangement
Company Overview