Note: The job is a remote job and is open to candidates in USA. Texas Dow Employees Credit Union is seeking a Lifecycle Marketing Manager who will own the strategy, execution, and optimization of member lifecycle communications. This role is responsible for designing data-driven, personalized journeys to enhance member relationships and drive business outcomes across various channels.
Responsibilities
- Own the end-to-end lifecycle communication strategy, including onboarding, engagement, cross-sell, retention, and reactivation
- Define contact strategy, cadence, prioritization, and suppression rules across channels
- Align lifecycle programs with organizational goals, product strategies, and Member experience priorities
- Identify and prioritize opportunities to shift from campaign-based execution to automated, always-on journeys
- Design, build, test, and optimize automated journeys within Microsoft Dynamics and future marketing platforms
- Develop scalable templates, personalization logic, and dynamic content strategies
- Expand lifecycle programs into SMS and other emerging channels as capabilities mature
- Ensure all lifecycle communications align with brand standards, UX best practices, and compliance requirements
- Serve as the marketing subject matter expert for marketing automation within Microsoft Dynamics
- Partner with CRM, IT, and Digital teams to ensure platforms are integrated, scalable, and well governed
- Contribute to the evaluation and implementation of future marketing cloud capabilities (e.g., Adobe or equivalent)
- Translate real-world usage into platform requirements, enhancements, and roadmap inputs
- Partner with Marketing Insights & Analytics to operationalize segmentation models (e.g., Claritas P$YCLE)
- Ensure data quality, availability, and usability for automation and personalization use cases
- Leverage behavioral data and triggers to drive relevant, real-time Member interactions
- Continuously refine targeting and personalization strategies based on performance insights
- Define KPIs for lifecycle programs (e.g., engagement, conversion, retention, product adoption)
- Monitor performance and continuously optimize journeys, cadence, and messaging
- Establish testing frameworks (A/B, multivariate) to improve effectiveness over time
- Ensure all lifecycle communications adhere to regulatory and compliance requirements (e.g., CAN-SPAM, NCUA)
- Define and maintain standards for consent management, suppression logic, and data usage
- Establish governance for automation design, QA, deployment, and ongoing management
- Serve as the central point of coordination for lifecycle marketing across Digital, CRM, MIA, IT, Brand, and Vendors
- Provide guidance and enablement to partners contributing content or requirements
- Drive process improvements that increase speed, consistency, and scalability of lifecycle marketing
- Lead a strong team
Skills
- Bachelor's degree in marketing, Communication, Business, Data Analytics, or related field is required
- 7–10 years of experience in lifecycle marketing, CRM marketing, or marketing automation
- Hands-on expertise with Microsoft Dynamics marketing (or comparable platform)
- Proven experience designing and executing automated lifecycle journeys
- Demonstrated ability to translate customer or member data into segmentation, targeting, and personalized communications
- Experience collaborating cross-functionally with Marketing, Analytics, Technology, and Product partners
- Proficiency with one or more major MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, etc.) or other composable MarTech platforms such as Segment, Hightouch, Braze, etc
- Ability to interpret complex data, derive insights, and translate them into actionable marketing strategies
- Exceptional interpersonal skills to partner with both technical and non-technical teams, clearly articulate solutions and best practices
- A track record of driving projects to completion—coordinating across multiple teams, adhering to timelines, and maintaining strong documentation
- Passion for learning, experimenting with new technologies, and adopting innovative strategies to elevate our marketing initiatives
- Advanced knowledge of relevant software including Microsoft Office (Word, Excel, PowerPoint, Visio)
- Microsoft Dynamics 365 Marketing certification or equivalent
- Experience supporting or implementing a marketing cloud platform layered on a CRM
- Email marketing or lifecycle marketing certifications from recognized platforms or industry organizations
- Experience expanding lifecycle programs into SMS or omnichannel engagement
- Financial services or regulated industry experience
Benefits
- Our company offers a dynamic hybrid work arrangement, which requires three days of on-site work.
Company Overview