Note: The job is a remote job and is open to candidates in USA. Prosper Health is on a mission to make life happier and healthier for autistic and neurodivergent adults. As the Lifecycle Marketing Lead, you will own the lifecycle marketing strategy, optimizing client engagement and retention through various communication channels while collaborating with cross-functional teams to enhance customer experiences.
Responsibilities
- Own Prosper's lifecycle marketing strategy. Define how we communicate with clients throughout their journey across all Prosper products. Establish a cohesive lifecycle strategy spanning lead-to-schedule, schedule-to-onboarding, retention, cross-sell, and reactivation, ensuring every interaction contributes to a seamless client experience
- Design and execute structured experimentation. Build and manage a rigorous testing roadmap focused on business outcomes. Develop hypotheses, design A/B tests, establish success metrics, and translate learnings into scalable improvements across the customer journey
- Operate and optimize our lifecycle platform. Own Customer.io and the infrastructure behind lifecycle communications. Build and maintain flows, segments, triggers, suppressions, and personalization logic while ensuring deliverability, compliance, and data integrity
- Analyze and optimize. Track performance across key lifecycle metrics, including conversion, retention, engagement, attach rates, and reactivation. Use quantitative analysis and customer behavior insights to identify opportunities and prioritize the highest-impact initiatives
- Create compelling customer communications. Write thoughtful, high-performing email and SMS copy that reflects Prosper's brand and mission. Use behavioral psychology, customer insights, and testing results to continuously improve messaging effectiveness
- Build systems and processes. Develop the dashboards, operating rhythms, segmentation frameworks, and testing infrastructure that allow lifecycle marketing to scale efficiently as Prosper grows
- Partner across the organization. Work closely with Engineering, Clinical Operations, Product, and Marketing to improve the customer experience, ensure data quality, support product launches, and drive cross-functional initiatives
Skills
- 5–8 years of experience in marketing, growth, or related disciplines, including at least 2 years focused on lifecycle marketing
- Hands-on lifecycle platform expertise. You've built and managed production workflows in platforms such as Customer.io, Braze, Iterable, or Klaviyo, including segmentation, triggers, experimentation, and personalization
- Strong analytical foundation. You're comfortable working with data in Excel, Google Sheets, and ideally SQL
- Customer journey thinker. You naturally think in systems and experiences rather than isolated campaigns
- Exceptional ownership. You are the trusted owner of a complex function end-to-end: copywriting to longterm strategy
- Strong experimentation mindset. You know what to prioritize, what to deprioritize, and how to use data to learn, iterate, and drive continuous improvement
- Thoughtful copywriter. You enjoy writing email and SMS copy yourself and have strong instincts for messaging, hooks, and behavioral psychology
- Technical curiosity. You have a strong understanding of the data, systems, and operational mechanics behind lifecycle marketing
- Cross-functional operator. You work effectively with Engineering, Product, Clinical Operations, and Marketing partners to drive outcomes and solve problems
- Builder mindset. You're excited by the opportunity to establish lifecycle marketing as a core growth function and build systems that will scale alongside the business
- Mission-driven. You care deeply about improving access to care and want your work to have a meaningful impact on autistic and neurodivergent adults
Company Overview