Note: The job is a remote job and is open to candidates in USA. Cofertility is a fertility and family-planning company improving the family-building journey through egg freezing and donor matching services. The company is seeking a lifecycle marketing contractor to manage and optimize email and SMS programs in Iterable, including journey creation, copywriting, testing, segmentation, reporting, and funnel-based optimization for two customer audiences.
Responsibilities
- Building new drips and expanding or optimizing existing ones across the full customer journey, from first touch through activation, conversion, and retention
- Drafting email and SMS copy for new and updated flows, working from our brand voice guidelines and refining based on our feedback
- Digging into our funnels to find where people drop off, then designing and launching re-engagement and win-back programs to address it
- Standing up lifecycle support for new program and campaign launches
- Auditing existing flows and updating messaging, logic, and timing as our programs and positioning evolve
- Building and maintaining journeys, campaigns, templates, segments, and lists in Iterable
- Partnering with our product and engineering team to confirm existing tracking is firing correctly, and to spec new events or data points when a flow needs something we don't yet capture
- Hand-coding and troubleshooting responsive HTML/CSS email templates that render correctly across clients
- Owning segmentation logic, list hygiene, suppression rules, and deliverability
- Reporting on performance against funnel-stage conversion, not just opens and clicks, with a clear point of view on what to scale and what to kill
- Running a real testing roadmap: subject lines, send timing, cadence, sender identity, and offer framing
- Documenting what you build, so the program stays maintainable and our team understands what's running
Skills
- 4+ years running lifecycle, CRM, or email marketing programs, ideally for consumer or D2C brands
- Deep, current, hands-on Iterable experience: journeys, campaigns, segmentation, templates, data feeds, snippets/Handlebars, HTML, email QA, and testing. Experience with Klaviyo, Braze, or Customer.io is welcome but Iterable fluency is the requirement
- Comfortable writing HTML and CSS for email, including debugging why something looks fine everywhere except Outlook
- Strong copy instincts. You should be able to draft a solid first pass on most flows and edit toward clarity and warmth
- Highly analytical. You can define the metric that matters for a flow, confirm the data behind it is firing correctly, analyze the results, and come back with recommendations
- Comfortable working with sensitive, high-stakes subject matter with care and precision. Our audience is making medical and family-building decisions, and tone and accuracy are important
- A self-starter who takes a business goal, asks the two questions that actually matter, and comes back with a plan
- Bonus: experience in healthcare, fertility, or femtech; familiarity with marketplace or two-sided funnels; familiarity with long consideration funnels and journeys
Benefits
- Ongoing independent contractor role, with scope and priorities reviewed each month
- Estimated 60-100 hours per month, though you set your own schedule and working hours
- Fully remote team
- Autonomy over work and working hours
Company Overview