Note: The job is a remote job and is open to candidates in USA. Integrity Marketing Group is a leading independent distributor of life, health, and wealth insurance products. They are seeking a Lifecycle Marketing Associate to join their Marketing team and lead lifecycle programs across various channels, ensuring campaign execution and analysis to make benefits accessible and affordable for all.
Responsibilities
- Planning, executing, and QA’ing lifecycle campaigns from start to finish
- Developing campaign, audience, and testing strategies aligned with company goals and KPIs
- Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS
- Updating and maintaining a high volume of unique content cards in Stride’s native app
- Updating email HTML and templates to meet campaign requirements and copy structure
- Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content
- Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma
- Developing copy and subject lines that align with brand voice
- Creating thorough copy briefs with clear guidelines for copywriters, then managing the copy development, review, and approval process
- Tracking, analyzing, and summarizing campaign performance metrics, including open, click, and unsubscribe rates
- Analyzing A/B tests, defining learnings, and making recommendations for optimization
- Reporting on campaign performance and insights across the organization
- Adhering to privacy, internal, and industry guidelines for all communication channels
- Ensuring compliance with CAN-SPAM, TCPA, and HIPAA regulations
- Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions
Skills
- Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization
- Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel
- Familiarity with project or task management tools (e.g., Asana)
- Basic graphic design skills (e.g., Canva)
- Basic content management system experience (e.g., Squarespace)
- Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity
- Leveraging both generative AI and platform-native AI for campaign build and optimization
- Experience in startup, e-commerce, and/or insurance environments
Benefits
- Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Company Overview