Note: The job is a remote job and is open to candidates in USA. StrongMind is a remote-first education and technology company that delivers student-centered learning experiences through technology. The Lifecycle & Content Marketing Lead will build and optimize lifecycle programs, paid digital campaigns, content strategies, and customer journeys across the full marketing lifecycle, using data and testing to drive measurable business impact.
Responsibilities
- Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention
- Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities
- Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance
- Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization
- Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms
- Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop
- Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels
- Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels
- Review performance data to identify customer drop-off points and opportunities to improve messaging
- Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content
- Build segmentation strategies based on audience behavior, lifecycle stage, interests, and customer needs
- Partner with Creative, Brand, Web, Production, and business-unit Marketing teams to bring integrated campaigns and customer journeys to life
- Develop and test subject lines, calls to action, landing-page messaging, nurture paths, and content formats
- Support AEO/GEO and organic content strategies to make StrongMind content easier to discover through traditional and AI-powered search
- Identify opportunities to repurpose high-performing content across channels and audiences
- Use AI to accelerate research, drafting, personalization, testing, content optimization, and workflow efficiency
- Track results, share learnings, and continuously improve Marketing programs
Skills
- 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing
- Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns
- Experience building and optimizing lifecycle or nurture programs
- Strong writing and messaging skills, with the ability to adapt voice and content for different audiences
- Experience with customer journey mapping, segmentation, conversion, and retention strategies
- Strong understanding of email, CRM, Marketing automation, and campaign performance
- Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels
- Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization
- Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS
- Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities
- Experience using data to improve content, messaging, customer journeys, and conversion
- Working knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategy
- Experience collaborating with Creative, Web, Digital, Product, and business stakeholders
- Strong project ownership and follow-through
- Comfort working in a fast-moving environment where priorities may evolve
- An AI-native approach to work, including using AI to research, write, analyze, test, personalize, and improve efficiency
- We welcome all qualified candidates eligible to work in the United States
- At this time, we are unable to sponsor visas
- Experience in K–12 education or education-focused brands
- Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms
- Experience with programmatic advertising or emerging digital platforms
- Advanced GA4, attribution, or conversion tracking experience
- AEO/GEO strategy experience
- Conversion-focused copywriting experience
- Customer research experience
- Experience with monday.com or similar project-management tools
- A Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits
- A competitive total compensation package, including medical, dental, vision, and voluntary benefits
- Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles
- Unlimited PTO for salaried roles and “life happens” days when you need flexibility
- A fully paid holiday week off at Christmas
- Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
- Quarterly Town Halls that keep communication transparent, honest, and human
- Annual social events and traditions, including Halloween celebrations and Wellness Fairs
Company Overview