Note: The job is a remote job and is open to candidates in USA. GNC is a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted range of products. They are seeking a Lead Product Manager for their mobile app, responsible for defining and enhancing the app to support strategic business objectives while driving customer engagement and sales.
Responsibilities
- Manage and assist in driving the end-to-end mobile app product roadmap; manage the requirements, prioritize complex deliverables, drive requirement discussions, and identify key technology and solution gaps specific to iOS and Android
- Manage and contribute to the overall mobile app product lifecycle from beginning to end (definition, design, development, project management, implementation, testing, app store submission/review, launch, and post-launch optimization)
- Accountable for prioritizing Epics, writing, and grooming stories, supporting testing and validation of features, and measuring success post-release using app-specific metrics (app store ratings/reviews, retention, session frequency, push engagement, crash-free sessions)
- Work with business, UI/UX and IT teams to understand customer pain points and translate customer needs into business, product, and mobile user experience requirements, applying platform-specific design guidance (Apple Human Interface Guidelines, Google Material Design)
- Maintain meaningfully current, hands-on knowledge of emerging mobile capabilities (e.g., push notifications, biometric authentication, AR/camera features, digital wallet/NFC, widgets, wearables integration, offline mode, deep linking) and assess which are right for our customers
- Define and champion true mobile-only features and experiences (e.g., app-exclusive offers, location-based personalization, scan-to-shop, biometric checkout) that differentiate the app and drive adoption, engagement, and retention, while owning the strategy for where the app should maintain feature parity with our website versus diverge to leverage native mobile strengths
- Partner with IT and other team members in the evaluation, selection, and management of new mobile technologies and SDKs by understanding the technical complexity of features being put onto the backlog and partner with the engineering team to make the right technical trade-offs (native vs. cross-platform, third-party SDKs, app performance, battery/data impact). Strong technical communication skills
- Leads the product planning process by overseeing the development of requirements documents (user stories with acceptance criteria, use cases); working closely with UX to oversee the design of the mobile user experience; monitoring release goals, app store submission/review cycles, prioritization, implementation, and resolving problems that are escalated
- Assist business leads to review financial performance and analyze all key mobile app metrics (downloads, DAU/MAU, retention, conversion, app store ratings), perform market research and usability tests, and manage all communication plans for projects – providing status reports to management
- Provide necessary training materials and assist in process documentation updates for all new functionality
- Research and recommend best practices based on competitive analysis of leading mobile apps and emerging mobile technology trends, understanding what drives mobile app adoption and engagement (app store optimization, onboarding, push/notification strategy, re-engagement). Partner to incorporate testing as appropriate (A/B, UX) for all path to purchase projects within the app
- Additional duties as assigned with the ability to roll up the sleeves to ensure on-time delivery of high-quality features
Skills
- Bachelor's degree in IT, business, marketing, ecommerce, engineering, or a related field
- 8+ years' experience in mobile app, digital, or product management required, including demonstrable ownership of a native iOS and/or Android consumer app
- Meaningfully current, hands-on experience with the modern mobile app ecosystem and emerging capabilities (push, biometrics, AR/camera, wallet/NFC, widgets, wearables, offline support), platform guidelines (Apple Human Interface Guidelines, Google Material Design), machine learning concepts, search fundamentals, A/B testing, and approaches to personalization
- Deep understanding of what drives mobile app adoption, activation, retention, and engagement, including app store optimization (ASO), onboarding, push/notification strategy, and re-engagement tactics
- Proven experience working within a complex software development environment & project, including native app release cycles and app store submission/review processes
- Strong leadership skills, with experience managing or mentoring and developing a team of product managers, developers, and scrum teams
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience developing and executing mobile product strategies that drive revenue growth and deepen customer engagement
- Strong analytical skills, with the ability to analyze data and make data-driven decisions
- Knowledge of the mobile app development & design process, with a clear point of view on where the app should maintain parity with our website versus offer mobile-only experiences
- Agile development experience with demonstrated understanding of the techniques and methods of modern product discovery and product delivery
- Ability to work quickly and accurately in a fast-paced environment
- Ability to manage many projects at once; change priorities as needed
- Self-starter; able to work independently when necessary
- Highly motivated; Consistent in work ethic
- CSPO certification desired
- Working knowledge of Jira, Confluence, mobile analytics tools (e.g., Firebase, Amplitude), Figma, and app store consoles (App Store Connect, Google Play Console)
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