Note: The job is a remote job and is open to candidates in USA. Healthcasts is a healthcare media company providing personalized digital content and advertising solutions for healthcare professionals. The Lead Data Analyst will lead analytics and insights strategy across the client portfolio, advise executive stakeholders, manage an analyst team, and oversee campaign analysis, testing, dashboards, and reporting infrastructure.
Responsibilities
- Own the analytics and insights strategy across the HCP advertising and education client portfolio — defining how campaign performance and value get measured and communicated, not just executing against existing templates
- Serve as the senior analytics voice in client relationships: play a vital role in client conversations, strategic reviews, and work directly with key stakeholders with healthcare and pharmaceutical companies
- Partner with sales, marketing, and client success leadership to inform account strategy, renewal risk, and expansion opportunities using data as evidence, not just reporting
- Build, lead, and mentor a team of analysts — setting quality standards, development paths, and workload prioritization across accounts
- Stay hands-on with the highest-stakes or highest-visibility client analyses, modeling the standard of rigor and storytelling expected of the team
- Establish repeatable frameworks, templates, and best practices for reporting and insight generation that scale across the client base
- Analyze campaign, CRM, email, and engagement data across proprietary channels to identify performance drivers, translating findings into executive-ready narratives
- Design and oversee A/B testing and multi-step campaign workflows, ensuring test design and interpretation meet a rigorous standard before recommendations reach clients
- Build and maintain the dashboard and reporting infrastructure (Tableau, Power BI, or similar) used across the function
Skills
- 8+ years in digital marketing analytics or advertising data roles, including demonstrated experience leading or mentoring analysts in a player-coach capacity
- Experience with HCP education, proprietary media channels, or other regulated advertising environments, with working knowledge of the compliance constraints specific to healthcare/life sciences marketing
- Track record advising client stakeholders directly, including conversations informed by data
- Strong command of BI and visualization tools (Tableau, Power BI, etc.); comfort with SQL/Python for hands-on analysis when needed
- Demonstrated ability to build or scale an analytics function — standards, templates, or team process, not just individual output
- Exceptional executive communication skills, with confidence leading senior, virtual, client-facing conversations independently
Benefits
- Fully remote workforce built on flexibility, innovation, and speed
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