Note: The job is a remote job and is open to candidates in USA. Humana is a leading U.S. healthcare company providing insurance and healthcare services to help people achieve their best health. The Lead, Audience Data Analyst drives audience segmentation strategies and data analysis for marketing campaigns, leads audience development and optimization across channels, and manages platform integrations and campaign transitions.
Responsibilities
- Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP)
- Design and implement scalable processes and best practices for audience development and marketing automation
- Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources
- Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights
- Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms
- Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance
- Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity
Skills
- Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation
- 5+ years of experience in campaign development, audience segmentation, or marketing analytics
- Ability to design, build, optimize, and maintain advanced audience segments within Adobe Experience Platform (AEP) to support marketing activation, personalization, and journey orchestration
- Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
- Ability to validate audience accuracy, troubleshoot segmentation issues, and ensure high-quality audience outputs
- Proven ability to lead complex data initiatives and manage multiple priorities independently
- Deep experience in developing audience strategies and automation workflows using campaign platforms
- Strong SQL skills and familiarity with relational databases
- Strong documentation skills. (e.g. Requirements, Tutorials, Instructions, etc.)
- Passion for improving consumer experiences through data-driven marketing
- Excellent communication and collaboration skills, with a 'one team' mindset
- Experience with other CRM systems and other marketing automation platforms (e.g., SFMC, Unica, Adobe Classic, etc.)
- Strong project management skills
- Adobe Experience Platform certification or equivalent
- Prior experience in healthcare or other regulated industries
- Strong understanding of data privacy regulations and compliance standards (e.g., HIPAA)
Benefits
- This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Time off, including paid time off, company and personal holidays, paid parental and caregiver leave
- Short-term and long-term disability
- Life insurance
- Remote position
Company Overview
Company H1B Sponsorship