Note: The job is a remote job and is open to candidates in USA. Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. They are seeking a Lifecycle Marketing Manager focused on prospect marketing to build and execute targeted campaigns across email, SMS, and push programs, driving trial starts and conversions.
Responsibilities
- Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
- Own day-to-day execution of key prospect moments including:
- Lead nurture & prospect engagement sequences
- Trial new conversion programs
- Abandoned flow re-engagement
- Promotional and time-sensitive offer campaigns
- Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
- Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
- QA campaigns thoroughly (logic, personalization, rendering, links, timing)
- Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
- Support A/B testing of subject lines, content, offers, timing, and segmentation
- Help document and improve prospect lifecycle best practices and templates as the program scales
Skills
- 3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing
- 3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)
- Strong understanding of prospect segmentation, lead scoring, and conversion-focused messaging
- Comfort working with funnel data to identify gaps and optimize conversion rates
- Extremely detail-oriented with strong QA instincts
- Clear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voice
- Ability to manage multiple campaigns simultaneously in a fast-moving environment
- A bias toward action: ship, learn, iterate
- Experience in subscription, DTC, or consumer health/wellness
- Familiarity with growth experimentation frameworks and prospect lifecycle measurement
- HTML knowledge for email troubleshooting
- Experience collaborating with paid growth or product marketing teams
Benefits
- Remote working location
- Health, dental and vision insurance
- Flexible PTO
- 401k plan
- Robust holiday schedule
- Growth opportunities!
Company Overview