Note: The job is a remote job and is open to candidates in USA. Spectrum Science is a health-focused agency that brings together advertising, communications, consulting, media, medical communications, and patient engagement expertise. The Director, Integrated Media Planning leads paid media strategy, planning, negotiation, deployment, and optimization across integrated campaigns, while mentoring cross-functional media teams and partnering with clients and internal disciplines.
Responsibilities
- Drive organic growth of media solutions within the client base
- Lead media solutions for new business pitches
- Manage, mentor, and grow a cross-functional team of media planners and optimizers
- Develop and document team processes and best practices
- Lead the media planning, negotiation, and deployment, and optimization process for assigned clients from beginning to end
- Identify and procure or conduct research on media consumption and trends for target audiences
- Develop media strategies that directly address client objectives
- Partner closely with earned media specialists to develop integrated strategies across Paid, Earned, Owned, and Shared channels
- Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
- Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners
- Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media
- Assist project management and account teams with estimation of paid media projects and retainers
- Develop and nurture relationships with sales reps across key media partners and stay on top of emerging trends, technologies, and paid media opportunities
- Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad agency paid media proficiency
- Plan across all paid media channels from digital channels like display, native, search, and social, to traditional channels like print and OOH, as well as video and audio advertising
- Collaborate with subject matter experts within the paid media team to create holistic strategies while leveraging best practices and full strength of media capabilities
- Show a collaborative, flexible, and solution-oriented working style and be prepared to roll up your sleeves when a hands-on approach is needed
Skills
- Minimum 6 years planning experience within the agency environment. Experience within PR/Communications agencies is a strong plus
- Core competency/capability in traditional and offline channel planning
- Strong fluency in sponsored content and endemic direct buys within the healthcare space, ideally with corporate communications clients
- Minimum 4 years' experience with pharmaceutical advertising
- Management experience
- Understanding of digital advertising platforms including Google Ads, Facebook Ad Manager, Programmatic DSPs, and other relevant media platforms
- Experience with campaign management, ad serving, and viewability/fraud prevention technology
- Working knowledge of third-party media research and competitive monitoring tools
- Working knowledge of Google Analytics
- Excellent presentation and deck building skills
- Able to travel to meet client and agency needs
- Ability to work autonomously while also being a strong relationship builder
- Strong attention to detail
Benefits
- All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.
- Monthly cell phone reimbursement.
- Flexible time off, in addition to company holidays, voting time, jury duty and bereavement.
- Sabbatical Program after 7 years of service.
- 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
- Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.
- Referral bonus.
- Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
- Thorough onboarding including accessible conversations with leadership.
- 401k with company match and 1:1 Financial Coaching and Education.
- Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.
Company Overview