Note: The job is a remote job and is open to candidates in USA. Salt XC is a media division focused on innovative advertising solutions. They are seeking an Integrated Media Buying Manager to strategize, execute, optimize, and report on paid advertising campaigns across various industries.
Responsibilities
- Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc
- Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
- Follow current market trends and understand our clients’ target consumer patterns
- Be an advocate for new systems and tools to continuously expand our advertising capabilities
- Works collaboratively as an enthusiastic advocate for our clients’ paid media campaigns and budgets
- Work with creative teams in directing content creation to ensure accurate specs and tracking
- Set up new ads within various social / digital platforms
- Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
- Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
- Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
- Compile results and regularly report on campaign performance based on established KPIs and benchmarks
- Present reports to internal media team to communicate performance trends
- Assist with attribution tracking setup and other technical solutions for clients
- Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc
- Audit advertising efforts of clients’ competitors
- Identify new digital advertising opportunities
Skills
- 3+ years of experience managing paid advertising campaigns
- Expert knowledge of major digital advertising platforms and respective tools
- Experience collaborating with traditional media vendors
- Strong analytical abilities and data-driven optimization approach
- Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc
- Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
- Ability to analyze campaign data to drive marketing strategies and actionable insights from data
- Excellent communication skills
- Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
- Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
- A commitment to high standards, excellence, teamwork, and our clients
- Quick learner with a think-on-your-feet attitude
- Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university
- Advertising, Marketing, Business or Communications preferred
Benefits
- Fully remote work
- Up to 28 paid days off
- Winter holiday shutdowns
- Choice of three Cigna medical plans
- Dental and vision coverage
- Employer-paid life and disability insurance
- HSA, FSA and Dependent Care FSA options
- 401(k) with immediate company matching
- HSA contributions
- Phone reimbursement to support your everyday work
- Dedicated Salt Days
- Top-tier learning access
- Formal leadership development
- Legendary company trips
- Agency-wide events
- Fresh Salt Swag
- Employee referral bonuses
- Perkopolis discounts
- Fitness and travel perks
- Exclusive lifestyle savings
- Employee Resource Groups
- An active DEI community
- Flexible accommodations
- Flexible accommodations, and a workplace where every voice counts
Company Overview