Note: The job is a remote job and is open to candidates in USA. We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. The Integrated Marketing Manager will define cross-marketing plans, evaluate creative strategies, and lead cross-functional teams to deliver integrated marketing solutions for a national restaurant and entertainment brand.
Responsibilities
- Define cross-marketing plans for key programs
- Write and evaluate creative briefs
- Set strategic direction across the marketing plan
- Lead cross-functional teams to deliver a fully integrated, connected marketing plan
- Evaluate the current social and influencer marketing strategy and execution
- Own strategy and execution for social and influencer, not just an assessment
- Evaluate and guide advertising, social, and owned-channel creative
- Make sure creative direction stays connected to the broader integrated plan, not developed in isolation
- Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following: Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)
- Partner with Media tactical plan lead to integrate overall marketing tactical plan to inform local media plan
- Defining launch sequencing, internal advertising, and supporting field readiness plans
- Help designing a cross-functional team way of working across Brand, Ops, PR, and Field; clarifying decision rights, handoffs, and performance accountability at each stage
- Identifying and sizing any potential incremental budget required to execute the plan as scoped
- Support the synthesis of the above into a distilled summary for review with the Board of Directors in September
- Integrated marketing plans and briefs for key programs
- Social and influencer strategy and execution plan
- Creative evaluation and guidance across advertising, social, and owned channels
- Operating blueprint for IP covering media, messaging, launch sequencing, and cross-functional model
- Board-ready summary of blueprint, including incremental budget requests with rationale
Skills
- Strong integrated marketing background
- Experience in social and influencer marketing, both strategy and execution
- Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
- Experience in restaurant or restaurant-adjacent industry
- Comfortable operating in high ambiguity and constant change
- Able to relationally balance being a strong 'driver' with navigating politically sensitive environments
Company Overview