Note: The job is a remote job and is open to candidates in USA. Zoom is a collaboration platform company that helps people communicate and work together through products such as Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. The Integrated Marketing Manager will build and implement demand generation campaigns across digital channels, lead digital buyer journey strategy, and optimize product discovery, trial activations, and self-serve purchases through data-driven, cross-functional marketing programs.
Responsibilities
- Designing and executing integrated campaigns across digital channels to drive product awareness, trial sign-ups, and online conversions with measurable impact on traffic, engagement, and revenue
- Building full-funnel demand generation programs using marketing automation, personalization, and account-based tactics to move prospects through awareness, consideration, and purchase stages
- Partnering with product, growth, and revenue teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
- Developing conversion-focused content including landing pages, email nurtures, product demos, and comparison guides that optimize user experience and drive self-serve purchases
- Implementing measurement frameworks with clear metrics across the funnel; conducting ongoing testing, analysis, and optimization to improve campaign performance and return on investment
Skills
- Demonstrate 8+ years of experience in integrated marketing with a focus on eCommerce demandvgeneration and digital-first go-to-market strategies
- Show proven track record driving measurable results across the full funnel, from brand awareness and lead generation to trial activations and online revenue
- Apply deep expertise in digital marketing channels including paid search, paid social, programmatic display, web, email marketing, and content marketing
- Use data and analytics tools (Google Analytics, attribution platforms, business intelligence tools) to measure performance, derive insights, and optimize campaigns
- Demonstrate experience with product-led growth motions, self-serve purchase models, and conversion rate optimization best practices
- Work effectively across functions in matrixed organizations with global teams and diverse stakeholder groups
- Possess bachelor's degree or equivalent practical experience
- Bring experience creating scalable campaign frameworks and playbooks that enable regional marketing teams to localize programs
Benefits
- Bonus and equity value are included in Zoom's Total Direct Compensation philosophy.
- Structured hybrid approach centered around offices and remote work environments.
- Benefits and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways.
- Opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.
Company Overview
Company H1B Sponsorship