Note: The job is a remote job and is open to candidates in USA. GoodRx seeks a GTM Manager, Media Strategy & Execution to activate HCP and DTC media strategies across its commercial organization. The role translates strategy into launch plans, positioning, pricing and packaging guidance, sales enablement, training, and field-ready tools for pharmaceutical brands and agencies.
Responsibilities
- Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines
- Drive launch and rollout plans for new capabilities, sponsorships, and packages – identifying dependencies, risks, and decision points early
- Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations
- Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials
- Partner with Product, Analytics, and Insights teams to turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points
- Monitor relevant competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and near-term GTM tactics
- Own and maintain core sales enablement materials, including one-pagers, solution narratives, FAQs, talk tracks, and sales enablement collateral process
- Translate complex sponsorship capabilities, product updates, measurement approaches, and strategic positioning into clear, compelling stories for pharmaceutical brands and agencies
- Coordinate internal training sessions, launch briefings, and written follow-ups to build seller fluency and reinforce consistent positioning
- Partner with Sales and Client Success to identify recurring questions, objections, and enablement gaps, then prioritize updates to tools and training
- Maintain a reliable source of truth for approved commercial materials and communicate meaningful updates to the field
- Establish structured feedback loops with Sales and cross-functional partners to understand what messages, tools, use cases, and solutions are resonating
- Capture post-launch, win/loss, customer, and field learnings and translate them into recommendations for positioning, enablement, execution, and future GTM strategy
- Create repeatable launch, enablement, RFP, and commercialization frameworks that improve speed, consistency, and scalability
Skills
- A bachelor's degree is required
- 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field
- Demonstrated experience supporting product or feature launches and coordinating cross-functional GTM execution
- Experience developing positioning, sales collateral, value propositions, launch materials, training, or other commercial enablement programs
- Strong understanding of digital media and omnichannel marketing concepts, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics
- Comfort working with packaging, rate cards, and commercial frameworks, with the ability to translate strategic direction into clear field guidance
- Excellent written, presentation, and verbal communication skills, with the ability to simplify complex concepts for internal and external audiences
- Strong project management, prioritization, and stakeholder-coordination skills, with the ability to drive work from strategy through launch and iteration without direct authority
- Business, marketing, media, healthcare, or a related field
- Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment strongly preferred
Benefits
- Annual cash bonuses or commission
- Annual equity grants for most positions
- Medical, dental, and vision insurance
- 401(k) with a company match
- An ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness and financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Remote USA
Company Overview
Company H1B Sponsorship