Note: The job is a remote job and is open to candidates in USA. Carrot is the leading global fertility and family care platform, and they are seeking a GTM Engineer (Consultant) to build operational leverage for their marketing strategy. This role involves designing and implementing workflows, data foundations, and automation systems to enhance demand generation and support the marketing team in becoming AI-native.
Responsibilities
- Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot's existing agent fleet across demand generation, ABM, and pipeline creation
- Build reusable enrichment and signal plays that surface high-intent accounts for the sales and marketing teams to act on
- Strengthen the lead-to-opportunity data foundation — clean segmentation, fast and reliable routing, and end-to-end funnel traceability — so targeting and measurement hold up
- Build out a warehouse-native data spine (reverse-ETL, identity resolution) so agent-computed scores and signals flow reliably back into Salesforce and Outreach where reps actually work
- Partner with Marketing Ops to evolve Carrot’s marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream
- Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible
- Build account-based marketing infrastructure: target-account audiences from the enrichment layer, intent-driven orchestration, and multi-threaded buying-group plays that coordinate across paid, outbound, and SDR motions
- Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems
- Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator
- Evaluate the build-vs-buy tradeoff for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability
- Run qualitative and quantitative experiments on the marketing tech stack and bring evidence-backed recommendations to leadership
Skills
- A Bachelor's Degree
- 5+ years in a marketing, growth, or GTM role with hands-on technical building, not just tool administration
- Demonstrated experience shipping real agents and workflows using Claude Code, Clay, n8n, Zapier, or comparable tools. You can share a link to something you built and walk through the architecture and trade-offs
- Strong fundamentals in marketing. You have an independent point of view on what good positioning, messaging, and campaign design looks like, separate from what the AI produced
- Proficiency with Marketo and Salesforce at a level beyond standard user access. You understand how campaigns, programs, and lead flows are structured
- Hands-on with a data warehouse + SQL (Snowflake/BigQuery) and reverse-ETL (Census/Hightouch) - you can move data between systems durably, not just wire point-to-point automations
- A systems mindset. You design for re-runs and reuse, use version control, and write documentation as a default, not an afterthought
- Experience in healthcare, digital health, or employee benefits, with an understanding of B2B2C marketing dynamics
- Familiarity with the Carrot marketing stack: Marketo, SFDC, Outreach, 6sense, Gong, ZoomInfo, and Ramp Metrics
- ABM orchestration (6sense) and partner/channel marketing experience
- Prior experience in a founding or early-stage marketing engineering role where you established processes from scratch
- Knowledge of RevOps and SDR tooling at the point where marketing automation hands off to sales execution
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