Note: The job is a remote job and is open to candidates in USA. Objective Brand helps good-hearted companies build brands and marketing systems that support growth. The Growth Marketer will develop and execute integrated full-funnel marketing campaigns, optimize performance across paid and organic channels, and use data, testing, and customer journey analysis to improve engagement and conversions.
Responsibilities
- Collaborate with strategists to research our client's target audience and articulate defined avatars
- Own the development and execution of integrated marketing campaigns—from strategy and funnel design to launch and optimization
- Continuously test and refine campaigns to maximize engagement and conversion rates
- Assess and identify the most effective channels (e.g., social media platforms, email, SEO) to reach target audiences and achieve campaign goals
- Roll up your sleeves to create, launch, and iterate on campaigns, occasionally partnering with contractors where needed
- Stay up-to-date with the latest trends, tools, and best practices on major content platforms such as YouTube, Facebook, Instagram, and Google
- Implement strategies to improve website or landing page conversion rates through A/B testing, user experience improvements, and funnel analysis
- Create and optimize customer journey maps to better understand and address customer needs at different stages of the sales process
- Establish metrics and KPIs to measure campaign success and provide regular reports and insights
- Manage marketing budgets effectively, optimizing spend across different channels based on performance data
Skills
- • Proven experience launching and optimizing digital marketing campaigns across paid and organic channels
- • Fluency in tools like Google Analytics, ad platforms (Meta, Google Ads), and marketing automation platforms, especially HubSpot
- • Technically fluent—you're comfortable using platforms, dashboards, and tools to run and refine full-funnel marketing efforts across websites, CRM, advertising, and social
- • Strong cross-functional communication and project management skills—you can confidently coordinate between strategy, creative, and operations to keep campaigns moving forward and aligned with broader goals
- • The ability to work cross-departmentally
- • A love affair with brand, design, and marketing—we're committed to excellence
- • A passion for helping companies grow through your work
- • Don't take yourself too seriously attitude
- • Ability to check your ego at the door and work collaboratively
- • A deep appreciation for data-driven insights
- • Desire to strive for perfection, but know when to stop and deliver
- • An entrepreneurial spirit with a scrappy “yes we can” mentality
- • Passion for utilizing data to gather insights and building new funnels
- • Strong grasp of growth marketing strategies and implementation
- • A degree in digital marketing, communications, or a related field
Benefits
- Fully remote work
- Work schedule flexibility with availability during 9:00 AM to 5:00 PM CST
- Fully-paid medical insurance (dental and vision available)
- 401(k) with up to 5% company match
- Autonomy over your work with a culture of trust
- 15 days of Paid Time Off (PTO) per year during the first two years of employment, increasing to 20 days starting in the third year
- 10 paid holidays (New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, the day after Thanksgiving, Christmas Eve, Christmas Day, the day after Christmas, and New Year’s Eve)
- 3 floating holidays
- Competitive pay with high-growth potential
- A positive and collaborative work environment
- Mentorship and significant opportunities to learn and grow
- Our annual Pet Stipend program ($200 per pet, max two pets)
- Team retreats to recharge and reconnect
- A new company laptop and approved office equipment
Company Overview