Note: The job is a remote job and is open to candidates in USA. Resend is a rapidly growing company with over 3 million developers using their modern email sending platform. They are seeking a Growth Marketer to manage the acquisition funnel, optimize conversion rates, and evaluate marketing strategies to enhance visibility and growth.
Responsibilities
- Own the acquisition funnel end-to-end: understand where sign-ups come from, which channels are accelerating or stalling, and why
- Amplify externally what we build internally: turn launches into extended reach without just throwing money at the problem
- Optimize free-to-paid conversion: find the features that drive upgrades, and build the campaigns (drip, in-product, lifecycle) that surface them at the right moment
- Improve our landing pages with real data: get into the weeds of traditional SEO and AI recommendations (AEO/GEO)
- Evaluate paid spend: see how sponsorships, ads, and events affect our distribution. Double down on what works, and consider dropping what doesn't
Skills
- Understand how developers think and how to market to them
- Have owned free-to-paid conversion or lifecycle/activation before
- Are genuinely analytical and comfortable with data, fluent in funnels and cohorts
- Write clearly and ship fast: a v0 experiment this week beats a perfect plan next month
- Think critically about a data point, and go deep into how that's measured
- Can set up attribution and experimentation infrastructure yourself, not just brief someone else to
- Can run lean and make a small budget go far
- Understand that not every investment needs to have a short term effect
- Have a technical background to make website changes on our own
Benefits
- Autonomy to "just ship it"
- AI-native mentality with unlimited token policy
- Attention to detail with everything that we do
- 100% remote team with flexible working schedules
- Modern data stack (Snowflake, PostHog, Baremetrics, Metabase)
- Honest and low-ego team
- Ownership of problems and solutions
Company Overview