Note: The job is a remote job and is open to candidates in USA. YIBI Hantang is YIBI Group's brand growth and strategic partnership platform supporting international fashion, beauty, fragrance, and lifestyle brands exploring growth opportunities in China. The Growth Manager will support project-based collaborations by identifying consumer trends, evaluating market expansion opportunities, analyzing brands, and contributing to localized growth and brand development strategies.
Responsibilities
- Identify emerging consumer trends across beauty, fashion, fragrance, wellness, and lifestyle categories
- Evaluate growth opportunities for international brands entering new markets
- Provide insights into consumer behavior, brand positioning, and growth strategies
- Support market expansion and category development projects
- Analyze emerging brands and identify potential collaboration opportunities
- Contribute to discussions around localized growth strategies and brand development
Skills
- • Experience in growth strategy, business development, marketing, consumer insights, or brand management
- • Strong understanding of modern consumer behavior and brand building
- • Strong analytical and communication skills
- Growth Strategy Consumer Insights Brand Growth Market Expansion Digital Marketing Consumer Brands
- • Experience with beauty, fashion, lifestyle, wellness, or consumer brands is preferred
- • Experience with emerging or founder-led brands is an advantage
Benefits
- Remote, contract-based and project-oriented.
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