Note: The job is a remote job and is open to candidates in USA. UTM.io is a fast-growing B2B SaaS startup focused on product-led funnels and data-driven marketing. The Growth Lead will own end-to-end growth across self-serve and enterprise funnels by driving activation, conversion, and revenue through experimentation, funnel optimization, lifecycle programs, and retention strategies.
Responsibilities
- Own end-to-end growth across self-serve and enterprise funnels, from first visit → signup → activation → paid conversion
- Analyze user behavior, identify AHA moments, and optimize activation, time-to-value, and feature adoption
- Design, execute, and iterate high-velocity growth experiments with clear success metrics across web, onboarding, pricing, upsell, and retention flows
- Set growth priorities and coordinate work across product, engineering, design, and fractional contractors
- Lead lifecycle and retention strategies once acquisition and activation are optimized
- Report on growth performance, insights, and next bets with clear accountability to outcomes
- Collaborate directly with the CEO and senior leadership, providing data-driven recommendations and executing with independence
- Continuously refine growth processes, experiments, and measurement systems to improve funnel efficiency and revenue
- Track key metrics including Web → Free trial → Paid Conversion, Activation Rate / Time-to-Value, and Qualified Demo Conversion Rate
Skills
- 5–10+ years of experience in B2B SaaS, with strong exposure to product-led growth (PLG) and hybrid PLG + sales-assisted funnels
- Proven track record owning end-to-end growth funnels from first visit → signup → activation → paid conversion, across both self-serve and enterprise paths
- Hands-on experience with HubSpot Marketing Hub (MAP), GA4, and at least one product analytics platform—Amplitude or Mixpanel—for funnel, cohort, and retention analysis
- Experience with marketing attribution, UTMs, and campaign tracking
- Strong analytical skills, including the ability to identify AHA moments, define activation metrics, and improve time-to-value and feature adoption
- Confidence using CAC, conversion rates, and qualified demo conversion to guide decisions
- Experience designing and executing high-velocity growth experiments, A/B tests, lifecycle programs, and in-product experimentation
- Experience across paid media, SEO, and partnerships
- CRO, session-analysis tools, experiment cadence, and trial-to-paid ownership
- Ability to operate independently, take ownership of outcomes, and coordinate contractors and designers as needed
- Strong systems thinking, with the ability to connect product, marketing, pricing, and sales to drive growth
- Clear, direct communication and the ability to collaborate with senior leadership and act on feedback
- Direct experience working on US SaaS growth teams
- SQL skills for querying data and conducting deeper analysis
- Coding experience that supports growth experimentation or automation
Benefits
- Full ownership of growth and end-to-end funnel optimization.
- Opportunity to build and lead a growth team as the company scales.
- Direct mentorship and collaboration with the CEO on strategic growth initiatives.
- Work in a small, high-accountability startup environment with flexible remote work.
- Access to professional development resources, including Kindle and Audible books, CXL.com courses, and a $500/year education allowance.
- Assigned training and career development opportunities.
- Healthcare stipend and retirement stipend (after first year).
- 10 days PTO plus sick leave.
Company Overview