Note: The job is a remote job and is open to candidates in USA. Marathon helps ambitious consumer brands grow more intelligently through operators, technology, data, and AI. The Growth Lead will own growth strategy and execution for a portfolio of consumer brands, covering paid media, conversion and monetization, retention and lifecycle, ecommerce economics, experimentation, and coordinated marketing calendars to drive profitable, durable growth.
Responsibilities
- The growth plan. Within weeks of taking on a brand, you should know it the way an internal VP of Growth would: unit economics, product and customer mix, contribution margin, promotional strategy, launch pipeline, inventory constraints, acquisition mix, and where the retention upside is hiding. Then you turn that into a plan — what we're doing, in what order, and why it should work
- Two numbers, always. Topline growth without margin isn't growth, it's a subsidy. Margin without growth is a slow retreat. Every incremental dollar deployed should leave the business bigger •and• healthier
- Paid media. You'll set channel and campaign strategy, pressure-test account structure, find room to scale spend profitably, and push creative teams to make the advertising better. You'll know marginal efficiency and diminishing returns well enough to answer what every founder is actually asking: where should the next dollar go? You don't need to traffic ads all day, but you do need to get into an account yourself and know exactly what you're looking at
- Conversion and monetization. Find the money left on the table between the click and the order — landing pages, PDPs, offers and merchandising, bundles, pricing, checkout. Form a real hypothesis, prioritize by expected value rather than curiosity, read the result honestly, turn it into a decision
- Retention and lifecycle. Email and SMS, segmentation, cohorts, subscription, loyalty, LTV. You don't need to build every Klaviyo flow, but you should recognize a great retention program on sight and diagnose an underperforming one fast
- The calendar. Consumer brands live and die on a fast-moving calendar — launches, promotions, BFCM, inventory swings, new channels, retail expansion. You'll keep strategy, creative, media, CRO, and retention pointed at the same thing at the same time, instead of running as five separate programs that meet up at the end of the quarter
- You'll build real trust with founders and marketing leaders. The bar is simple: they call you •before• they decide, not after
- You'll routinely turn a messy data set into a recommendation a busy founder can act on in ten minutes — then make sure it happens
- In your first 90 days: you've earned your brands' trust, formed a clear point of view on where each one's growth is constrained, and shipped changes that show up in the numbers
- Over a year, you become the person your founders call first — surfacing opportunities before they think to ask, moving both revenue growth •and• marketing-driven contribution, scaling acquisition without quietly destroying efficiency
Skills
- • 5–10+ years in growth, performance marketing, or ecommerce
- • Hands-on paid media depth in Meta and Google
- • Fluency in ecommerce economics — CAC, LTV, contribution margin, payback
- • Experience communicating directly with founders, CEOs, or CMOs
- • Strong writing; most of your influence will arrive in written form
- • Led growth in-house at a digital-first consumer brand
- • Worked across DTC •and• at least one other channel — Amazon, retail, wholesale, marketplace
- • Real CRO and experimentation depth, not just "we ran some tests"
- • Run a marketing calendar through a full BFCM cycle
- Agency experience is useful but not required
Benefits
- Remote work arrangement
Company Overview