Note: The job is a remote job and is open to candidates in USA. Coinbase is a company dedicated to increasing economic freedom and is seeking a Group Product Marketing Manager for the Base Marketing team. In this role, you will drive the go-to-market strategy and operations, manage a small team, and oversee high-priority launches and events to position Base as a leading Layer 2 solution.
Responsibilities
- Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders
- Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time
- Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams
- Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches
- Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy
Skills
- 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes
- Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth
- Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments
- Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences
- Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
Benefits
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
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