Note: The job is a remote job and is open to candidates in USA. Jugabet, a brand and gaming platform serving players in Latin America, is hiring a Google UAC Media Buyer to drive mobile user acquisition and app store growth. The role manages paid acquisition campaigns, ASO, channel testing, and performance analysis across mobile marketing channels.
Responsibilities
- Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels
- Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate
- Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming
- Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling
- Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy
- Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA)
- Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels
- Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities
- Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics
Skills
- Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads
- Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower
- Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics)
- Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data
- Comfortable working with limited historical data and building test plans from scratch
- Experience in iGaming or another regulated/high-competition vertical is a must
- Analytical mindset with strong attention to detail
- Curiosity and a proactive approach to testing new ideas and channels
- Result-oriented with focus on measurable outcomes
- Ability to balance creativity with data-driven decision-making
- Strong ownership and accountability for campaign performance
- Adaptability in a fast-changing environment (platforms, trends, algorithms)
- Good communication skills and ability to work cross-functionally
- Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus
Benefits
- Global Medical Coverage
- Growth Opportunities
- Compensation for the gym, stomatology, psychological services, etc.
- Performance-Driven Rewards
Company Overview