Note: The job is a remote job and is open to candidates in USA. Paleovalley and Wild Pastures are mission-driven food companies focused on nourishing products, regenerative agriculture, and improving the food system. The Google Media Buyer will own the Google advertising ecosystem across Search, Shopping, Performance Max, YouTube, and Demand Gen, driving customer acquisition, revenue growth, testing, optimization, and profitable scaling.
Responsibilities
- Own strategy, execution, optimization, and scaling across Google Search, Shopping, Performance Max, YouTube, and Demand Gen
- Drive profitable customer acquisition for a subscription-based ecommerce business while optimizing key business metrics including ROAS, MER, nCAC, CPA, customer quality, lifetime value, retention, and profitability
- Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, audience targeting, bidding strategies, and messaging
- Partner closely with Creative Strategists, Designers, Editors, and Marketing Leadership to develop new creative concepts informed by campaign performance and customer behavior
- Translate performance insights into actionable creative recommendations that continuously improve advertising effectiveness
- Own keyword strategy, search term mining, negative keyword management, Google Merchant Center optimization, and overall account structure
- Monitor account performance daily, proactively identifying trends, diagnosing root causes, communicating risks, and recommending solutions before small issues become larger problems
- Stay ahead of Google Ads platform updates, AI developments, attribution changes, Merchant Center enhancements, and emerging direct-response best practices
- Continuously identify opportunities to improve efficiency, profitability, and long-term account growth
- Contribute ideas that improve not only Google performance, but the overall effectiveness of our Growth Marketing organization
Skills
- This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY
- * 3+ years of hands-on Google Ads experience managing subscription-based ecommerce brands
- * Demonstrated success scaling profitable Google advertising campaigns
- * Strong expertise across Search, Shopping, Performance Max, and YouTube
- * Experience owning a Google Ads account from strategy through optimization
- * Strong understanding of subscription business metrics, including CAC, LTV, retention, churn, and long-term profitability
- * Experience with Google Merchant Center, product feeds, and Shopping best practices
- * Experience using analytics and attribution platforms such as GA4, Haus, Mixpanel, Triple Whale, or similar tools
- * Exceptional analytical and problem-solving skills with a data-driven approach to decision-making
- * Strong creative instincts and the ability to translate performance insights into actionable creative recommendations
- * Excellent written and verbal English communication skills
- * Ability to work independently while collaborating effectively with cross-functional teams
- All applicants must be authorized to work in the United States. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT
- * Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands
- * Experience working within high-growth ecommerce companies
- * Experience with AI-driven campaign optimization and emerging Google advertising technologies
- * Familiarity with creative testing frameworks and direct-response marketing
- * A passion for regenerative agriculture, nutrient-dense food, health, or wellness
Benefits
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) company-paid holidays each year & two (2) floating holidays
- Paid parental leave after 6 months of service for eligible employees
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- Referral bonuses up to $1,500 when you refer great people who join our team
- 401(k) or Roth Plans with up to a 4% company match after one year of service
- $300 Paleovalley Monthly product stipend for for employees
Company Overview