Note: The job is a remote job and is open to candidates in USA. Dice is seeking a Senior Google Analytics Digital Measurement Strategist to lead digital measurement governance, analytics implementation, and data quality initiatives for a large-scale eCommerce environment. The ideal candidate will collaborate with various teams to deliver scalable, privacy-compliant measurement solutions that generate actionable business insights.
Responsibilities
- Define and own enterprise digital measurement strategy and governance standards
- Partner with Product, Marketing, Business, and Engineering teams to establish measurement requirements and KPIs
- Ensure analytics implementations support business objectives and reporting needs
- Maintain tracking documentation, event taxonomy, and measurement standards
- Manage and optimize Google Tag Manager (Web & Server-Side) implementations
- Design and maintain scalable data layer architecture
- Implement, validate, and optimize GA4, marketing pixels, and server-side integrations
- Ensure compliance with GDPR, CCPA, CPRA, and privacy regulations
- Implement consent-aware tracking using platforms such as OneTrust, TrustArc, or Clarip
- Monitor tag performance and continuously improve tracking quality
- Own analytics data quality, governance, and tracking accuracy
- Conduct audits to identify missing events, duplicate tracking, and implementation issues
- Develop QA processes and automated monitoring for analytics health
- Partner with Product Managers, Developers, QA, and Data Engineering teams to ensure accurate analytics implementation
- Support reporting teams by delivering reliable, actionable analytics data
- Act as the organization's subject matter expert for digital measurement
- Present measurement strategies, findings, and recommendations to technical and business stakeholders
- Build strong cross-functional relationships through data-driven guidance and governance
Skills
- Advanced hands-on experience with Google Analytics 4 (GA4)
- Expert knowledge of Google Tag Manager (GTM)
- Experience implementing Server-Side Tagging
- Strong expertise in Data Layer Architecture
- Knowledge of Consent Management Platforms (OneTrust, TrustArc, Clarip, etc.)
- Strong understanding of JavaScript, HTML, and modern web technologies
- Experience troubleshooting analytics and marketing technology implementations
- Knowledge of GDPR, CCPA, CPRA, and digital privacy regulations
- Strong communication, presentation, and stakeholder management skills
- BigQuery
- Looker Studio
- Meta Conversion API (CAPI)
- ECommerce Analytics
- A/B Testing & Experimentation
- Attribution Modeling
- Digital Marketing Measurement
- Marketing Pixels & Tracking Technologies
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