Note: The job is a remote job and is open to candidates in USA. Confidential is a PR/digital/marketing agency seeking a GEO & SEO Manager (Contractor) to lead and execute search strategy across their owned digital ecosystem. The role involves building and optimizing the company’s visibility across traditional search engines and AI-powered search environments, while also serving as a Content Editor to ensure all published content aligns with search performance goals.
Responsibilities
- Own and execute SEO and GEO strategy across all our owned properties
- Identify opportunities to increase organic visibility, authority, and traffic quality
- Optimize for both traditional search engines and AI-powered search environments
- Establish SEO and GEO as core drivers of inbound visibility and brand authority
- Serve as Content Editor for our agency and related owned platforms
- Review, edit, and optimize all content for SEO and GEO prior to publication
- Ensure content is structured for search intent, readability, and AI discoverability
- Partner with internal stakeholders to shape content topics, formats, and distribution
- Maintain consistency in tone, structure, and optimization standards
- Structure content to improve visibility and citation within AI-generated results
- Implement structured data and semantic markup to enhance machine readability
- Monitor how our agency appears across AI search platforms
- Identify and act on opportunities to improve presence in AI-driven search
- Conduct technical SEO audits (site structure, crawlability, indexation, page speed, Core Web Vitals, schema, redirects)
- Implement SEO updates directly within CMS platforms (WordPress required)
- Manage keyword research, mapping, and on-page optimization across properties
- Continuously optimize existing content to improve rankings and performance
- Track SEO and GEO performance using tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
- Analyze traffic, rankings, engagement, and conversion signals
- Report on performance trends and identify opportunities for improvement
- Stay current on algorithm updates and evolving AI search behavior
- Partner with marketing, PR, and leadership teams to align content and visibility goals
- Support thought leadership initiatives through search optimization
- Collaborate with developers as needed to implement technical improvements
Skills
- 3–5+ years of hands-on SEO experience
- Strong technical SEO and on-page optimization capabilities
- Experience with GEO / AI search optimization or strong familiarity with the space
- Experience editing and optimizing content for search performance
- Working knowledge of HTML, CSS, and basic JavaScript
- Experience with CMS platforms (WordPress required)
- Strong analytical skills and familiarity with SEO tools
- Ability to work independently and manage priorities without heavy oversight
- Experience managing content strategy or editorial workflows
- Background in digital publishing, content marketing, or media
- Experience with schema markup and advanced technical SEO
- Familiarity with headless CMS or modern web frameworks
- Understanding of PR and earned media's impact on search visibility
Company Overview