Note: The job is a remote job and is open to candidates in USA. Edstruments is a finance platform dedicated to supporting K-12 districts, charter networks, and nonprofits. They are seeking a Founding Sales Development Representative to build the top of their sales funnel, engage with school finance leaders, and establish a sales process from scratch.
Responsibilities
- Build and own the top of the funnel. Identify and prioritize the right districts, charter networks, and nonprofits, research the finance leaders inside them, and run thoughtful outreach across email, phone, and LinkedIn. We sell into a real buyer with real problems, so relevance beats volume here
- Run our value-first offer. We lead with a Congruence Score, a short, personalized finding we deliver to a prospect about their own budget, with or without them buying anything. You'll own getting that into the right hands and turning it into a conversation. It's the most interesting cold outreach in B2B, because you're showing up with something useful instead of asking for time
- Book qualified walkthroughs for our team and co-sell on them with the Head of Growth and CEO. You'll learn the platform deeply enough to speak credibly to a finance director about the problems it solves
- Experiment relentlessly. Test channels, scripts, and angles; track what works; throw out what doesn't. You'll have modern tooling and the freedom to use it creatively
- Show up in the field. Represent Edstruments at conferences and school-finance events (ASBO and the like) and turn that presence into pipeline
- Build the system. Document what works so it becomes the playbook the next two hires run. You're seat one of a small pod
Skills
- Have ~1 year of SDR/BDR experience in B2B SaaS, or are finishing a Teach For America commitment / recent grad with college sales experience and the drive to break into tech sales
- Write extremely well. Your emails get replies because they're worth replying to
- Are comfortable picking up the phone and talking to people you've never met, and you handle rejection without losing momentum
- Are genuinely AI-fluent. You already reach for AI tools to research, write, and work faster, and you can show us how
- Are organized enough to manage a large list without anything falling through the cracks, and self-directed enough to operate without someone over your shoulder
- Are competitive and motivated by hitting numbers and uncapped upside
- Care about the mission. The money you help move goes back to classrooms and the kids in them
- Experience selling into education, the public sector, nonprofits, or another vertical/fintech SaaS motion
- You've helped build a sales motion from scratch, or thrived as an early hire at an early-stage company
- A teaching background or any real exposure to how schools and districts actually operate
Benefits
- Health insurance stipend
- 401(k) with employer match
- PTO
- A professional development budget
- Remote, with the team and customer base in mind: we're hiring in the SF Bay Area or Texas (Houston, Dallas, or Austin).
- A focused in-person onboarding week early on
- Meaningful equity in a profitable, growing company
- Uncapped commission and accelerators for over-achievement
- A heavier-variable, higher-upside structure is available for candidates who want more entrepreneurial risk/reward
Company Overview