Note: The job is a remote job and is open to candidates in USA. Neuroscale AI is building an AI Recruiting Operating System that uses AI-native intelligence, automation, and data to support talent organizations. The Founding Performance Marketing Lead will build and own the company’s performance and growth marketing engine, including paid acquisition, creative testing, conversion funnels, attribution, experimentation, audience discovery, and product-led growth initiatives. This hands-on role partners with the founders and cross-functional teams to drive qualified pipeline and revenue.
Responsibilities
- Launch, manage, and optimize acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels. Personally manage meaningful media spend and make channel decisions based on pipeline quality, acquisition economics, and revenue - not vanity metrics
- Build a high-velocity testing engine across short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts. Develop a repeatable process for creative briefs, production, testing, learning, and iteration
- Build and continuously improve the journey from ad to landing page to demo or trial to activation. Create and ship landing pages without waiting on a large web team, and work with Product and Design to remove friction from high-intent conversion paths
- Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting. Create a clear view of what is producing qualified pipeline, what is wasting spend, and where conversion is breaking down
- Design and execute continuous A/B and multivariate tests across hooks, creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix. Maintain an experiment backlog and use data to decide what to scale, iterate, or kill
- Identify the ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies that consistently produce high-quality opportunities. Turn those findings into reusable audience and messaging playbooks for Marketing and Sales
- Partner with Product and Revenue on activation, self-serve conversion, trial-to-paid pathways, in-product prompts, lifecycle nudges, and other early PLG loops that can complement the sales-led motion
- Use AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work. Build a marketing operating system that can test 20 thoughtful ideas where a traditional team might test two
Skills
- 4-8+ years of hands-on performance marketing, growth marketing, or demand generation experience, ideally in B2B SaaS, AI, HR Tech, recruiting technology, or another high-growth technology category
- A track record of personally managing and scaling approximately $50K-$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels - and translating that spend into qualified pipeline and revenue
- Deep hands-on experience inside ad platforms. You can build campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization logic yourself
- Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, pipeline, and ARR
- Strong command of funnel economics, including CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency
- Experience building and improving landing pages, forms, demo flows, or trial experiences with a strong CRO mindset
- Strong creative instincts and copy judgment. You can diagnose why a message or creative concept is working - not merely report that CTR changed
- Experience testing video, UGC, creator-led, founder-led, or short-form paid creative
- Comfort with analytics, dashboards, CRM data, experimentation, attribution, and imperfect early-stage datasets
- Ability to move quickly from hypothesis to launch to data to insight to the next test
- Strong written communication and the ability to translate customer pain into clear, high-converting messaging
- A builder mentality: high ownership, low ego, strong judgment, and a preference for creating the playbook rather than waiting for one
- Built performance marketing from near-zero at an early-stage or high-growth B2B SaaS company
- Scaled one or more paid channels into a predictable source of qualified pipeline while maintaining disciplined acquisition economics
- Experience in HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, or another complex B2B category
- Built a UGC, creator, customer-proof, or founder-led creative program that materially improved paid performance
- Hands-on experience with platforms such as HubSpot or Salesforce; Webflow or Framer; GA4; Segment; Mixpanel or Amplitude; Clay; Zapier or Make; and modern attribution or ad-tracking tools
- Built lightweight automations, scripts, dashboards, or AI-assisted workflows yourself
- Worked with Product teams on PLG, free-trial, self-service, lifecycle, or activation experiments
- Used AI tools systematically to accelerate research, creative production, analysis, personalization, and experimentation
Company Overview