Note: The job is a remote job and is open to candidates in USA. TuCha is a fast-growing ice cream/CPG business with cross-border operations spanning China, Hong Kong, and the United States. They are seeking a hands-on Financial Controller to manage financial operations and act as a strategic partner to leadership, ensuring compliance and driving financial rigor in decision-making.
Responsibilities
- Partner with CEO/COO on financial analysis to drive strategic decisions (pricing, unit economics, expansion feasibility, capital allocation)
- Manage cash flow planning, forecasting, A/R, and A/P across all entities
- Prepare, book, and file statutory audits and tax reports in the US and Hong Kong (federal, state, and HK IRD filings)
- Build and manage budgets for capital projects, including retail store buildouts, new product lines, and market expansion
- Maintain accurate books under US GAAP and HK accounting standards; oversee month-end/quarter-end close
- Manage relationships with external auditors, tax advisors, and accounting firms in both jurisdictions
- Track and report on unit economics for retail locations (store-level P&L, COGS, labor, occupancy costs)
- Manage import/export cost accounting and landed cost analysis for cross-border CPG shipments (China to US)
- Oversee inventory accounting and reconciliation, including cold-chain/perishable goods considerations
- Monitor and manage transfer pricing and intercompany transactions between US and HK entities
- Support fundraising efforts with financial models, data rooms, and investor reporting
- Ensure compliance with sales tax, use tax, and multi-state retail tax obligations in the US
- Manage payroll-related financial processes and benefits cost tracking across jurisdictions
- Build/improve financial systems, controls, and processes as the company scales (this is a build-from-scratch or build-out role, not a maintain-only role)
Skills
- Native English and native Chinese/Cantonese; business proficiency in at least two of the three (English, Mandarin, Cantonese)
- 5+ years of experience in a financial controller or senior accounting role (more or less seniority considered based on fit)
- Strong working knowledge of US GAAP and HK accounting standards
- Familiarity with US federal/state tax codes and HK tax code (profits tax, IRD filings)
- Experience managing multi-entity, multi-currency accounting
- Proficiency with accounting software (QuickBooks, Xero, or similar) and comfort building financial models in Excel/Sheets
- Strong communication skills for working cross-functionally with non-finance stakeholders
- Experience in international CPG, F&B retail, or food import/export businesses
- Familiarity with cold-chain logistics, FDA/FSVP compliance, or customs/duties accounting
- "AI-native" — comfortable using AI tools (ChatGPT, Claude, etc.) to accelerate analysis, modeling, and reporting workflows
- Experience with retail POS systems and store-level financial reporting
- Prior startup or scale-up experience, especially in consumer brands
Company Overview