Note: The job is a remote job and is open to candidates in USA. Omnicell is transforming pharmacy and healthcare operations through innovative technology, data-driven insights, and customer partnerships. The Field Marketing Manager will drive regional and segment-focused marketing programs, partner with Sales and cross-functional teams, execute customer and industry events, and optimize programs for pipeline growth, customer engagement, and revenue impact.
Responsibilities
- Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives
- Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs
- Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases
- Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition
- Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities
- Align marketing programs to account-based engagement strategies and deal progression goals
- Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences
- Coordinate post-event follow-up activities to maximize engagement and pipeline impact
- Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards
- Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market
- Incorporate digital, content, event, and experiential tactics to create seamless customer journeys
- Ensure field programs reinforce Omnicell's key value propositions and solution positioning
- Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs
- Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences
- Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations
- Drive event-sourced and event-influenced pipeline through effective planning and execution
- Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution
- Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting
- Leverage performance data and stakeholder feedback to continually improve future programs
- Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs
- Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth
- Capture customer insights and feedback to inform future marketing strategies and engagement approaches
- Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution
- Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes
- Maintain operational rigor and execution excellence across multiple concurrent initiatives
- Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams
- Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution
Skills
- Bachelor's degree in marketing, business, communications, or related field
- 3+ years of experience in field marketing, event marketing, or demand generation
- Proven experience executing marketing programs tied to pipeline and sales outcomes
- Strong project management and organizational skills
- Ability to partner effectively with Sales and cross-functional stakeholders
- Strong communication and coordination skills in fast-paced environments
- Up to 40% travel for customer engagements, industry events, sales meetings, and team collaboration sessions
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments
- Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives
- Familiarity with CRM platforms, marketing automation systems, and reporting tools
- Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models
- Experience working within matrixed organizations and cross-functional teams
Benefits
- Medical, dental and vision plans covering eligible US employees and dependents
- Voluntary wellness and employee assistance programs
- Life insurance
- Disability insurance
- Retirement plans with matching
- Paid time off
- Remote or hybrid work environment
Company Overview