Note: The job is a remote job and is open to candidates in USA. Blueprint is a technology solutions firm that connects strategy and execution across AI, cloud, data, product development, and emerging technology. The Experiential Marketing Manager will plan and execute go-to-market programs for physical and live experiences, managing campaigns, partnerships, budgets, timelines, assets, approvals, and performance reporting.
Responsibilities
- Develop and activate brand marketing programs for a portfolio of theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations
- Partner with experience operators, production companies, venue partners, and creative agencies to develop opening campaigns, ongoing marketing programs, and seasonal campaigns that drive awareness, attendance, and brand engagement
- Own end-to-end brand marketing for experiences, from strategy and positioning through go-to-market planning and in-market execution
- Translate franchise and business priorities into clear marketing briefs, messaging frameworks, creative direction, and integrated campaigns that resonate with audiences and guests
- Build scalable frameworks, toolkits, and operating models that enable experiences marketing programs to scale across partners, venues, regions, and major franchise moments while maintaining brand consistency
- Identify opportunities to extend the brand into culture and community through fan events, conventions, pop-ups, live moments, and other experiential programs that generate earned media and reinforce broader franchise engagement
- Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site channels, collaborating with editorial, social, web, PR, influencer, community, media, and regional marketing partners
- Manage program operations including scopes, timelines, budgets, contracts, approvals, creative assets, on-site execution, invoicing, and reporting
- Monitor program performance, including attendance, audience growth, brand impact, and earned reach, and use insights to support continuous improvement and test-and-learn initiatives
Skills
- 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing
- Direct experience working at or alongside established experience operators, IP holders, theme park organizations, location-based entertainment companies, traveling exhibitions, large-scale live events, or experiential agencies
- Proven experience managing partnerships with operators, venues, production companies, and agencies while balancing brand integrity with commercial objectives
- Strong understanding of place-based and experiential marketing, including opening campaigns, ongoing attendance marketing, seasonal programs, and on-site guest experience marketing
- Experience developing and executing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels
- Strong project management skills with the ability to manage multiple concurrent programs while balancing scope, timelines, budgets, venues, and external partners
- Strong cross-functional collaboration and influencing skills within matrixed organizations and external partner environments
- Strong business communication, writing, and relationship-building skills
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- Direct experience marketing theme park lands, attractions, location-based entertainment, or large-scale live events for IP-led experience operators
- Experience marketing global entertainment properties, gaming franchises, or other large consumer brands across both physical and digital touchpoints
- Familiarity with player- and fan-driven communities and experience creating programs that build cultural relevance, audience engagement, and repeat visitation
Benefits
- Medical, dental, and vision coverage
- Flexible Spending Account (FSA)
- 401(k) retirement plan
- Competitive paid time off
- Parental leave
- Professional growth and development opportunities
- Remote work with flexibility to accommodate time-zone differences
Company Overview